Articles to fuel your flywheel.
Search engines are changing fast. Learn how to align your content with AI, voice, and user intent to stay visible and competitive.
Is your CRM holding you back? Learn 5 signs it needs a cleanup—and the exact steps to audit, segment, and streamline your data for serious sales...
Discover how fresh, personalized CRM content can boost conversions, speed up sales cycles, and turn your CRM into a true revenue-generating engine.
Explore the pros, cons, and cost breakdown of outsourcing content creation vs. in-house teams—and why a hybrid model might be your best growth move.
Traditional marketing is fading. Learn to think like a publisher, create engaging content, build trust, and turn your brand into a revenue machine.
Turn your CRM into a revenue machine! Discover how CRM workflows automate sales, nurture leads, and close deals faster.
Ditch fluff. Learn how thought leadership content drives trust, builds brand credibility, and turns insights into revenue.
Your email list is more than a group of names. Learn how to leverage your list to drive conversions and business success.
Content burnout kills creativity and impact. Learn how to spot early warning signs in small marketing teams with proven strategies.
Nurturing leads with content requires a dedicated strategy that relies on automation, drip emails, and great messaging.
Social media is a goldmine for customer insights. Learn to capture and integrate feedback into your CRM to improve engagement, shorten sales cycles,...
Is your CRM hurting sales instead of helping? Fix outdated data, clunky workflows, and missing automation to turn it into a sales-boosting machine.
Discover how AI-driven marketing transforms personalization, content creation, and campaign execution—helping brands engage, convert, and scale...
Want more leads and conversions? Learn how to build, nurture, and automate your email list with proven strategies that drive business growth.
Exceptional customer service goes beyond solving problems—it creates unforgettable experiences. Learn the five pillars of outrageous service that...
B2B buyers control the journey—are you keeping up? Learn how to attract, engage, and convert prospects with content that meets them where they are.
Boost profits and loyalty with smart customer retention strategies. Learn how CRM-driven engagement keeps customers coming back.
Revitalize your CRM with our guide on 5 essential data cleanup steps. Discover practical strategies for removing duplicates, contact updates, and...
Struggling with lead generation? Learn how to fix common mistakes like misaligned targeting and missed follow-ups to boost your results.
Identifying your buyer journey is key to providing personalized content that fuels your marketing flywheel and boosts customer retention.
With marketing analytics, knowing what to measure is important but understanding why you’re measuring it provides deeper insights.
Craft compelling sales letters that convert! Learn how to write persuasive copy, engage your audience, and boost your sales with these expert tips.
Discover how to re-engage dormant leads with five effective CRM strategies that boost conversions and enhance customer loyalty.
Discover how CRM systems can transform your sales team into a high-performing unit. Streamline lead management, enhance customer interactions, and...
Discover how integrating your CRM with email marketing strategies can drive significant business growth.
Discover how switching from email marketing to CRM can transform your business operations and customer engagement.
Discover the signs that your business has outgrown its email platform and how transitioning to a CRM can improve customer relationships and drive...
Discover how to master CRM contact segmentation in four easy steps. Learn how to tailor your marketing for impactful customer engagement.
Explore marketing team hiring for a first-timer. Find out how to set up a marketing team structure and set clear expectations for your new hire.
The foundation of your marketing team starts with your first marketing hire. Find out what skills to look for and how to do it right!
Email marketing is still a crucial component of your digital strategy. Find out how to write better subject lines, avoid spam filters, and much more.
Generative AI is changing how people find you on Google. Find out what this technology means for content creation and SEO.
Working with influencers can help your brand organically get more followers and visibility online. Find out all the benefits of influencer marketing.
By using personalized social media branding, you can tell your story in a way that will get people connecting with your brand.
One of the best things you can do for your content is implement a marketing analytics process. Learn why it’s so important.
A dynamic personal brand starts establishing a strong online presence through valuable social media content. Find out how to do it!
Branding yourself effectively is vital for business success. Learn personal branding tips and strategies to differentiate yourself from the...
What if you could turn one video into 50 pieces of content? With repurposing, you can. Learn where marketing attribution and multi-touch attribution...
Having searchable content is the cornerstone of your marketing success, so what are you waiting for? Check out these tips for no-brainer content...
Marketers have a mere 5 seconds to get their whole message out. Learn how to make your message stick and what it has in common with fallen floor...
Is content writing bogging down your time and energy? Start outsourcing and let ContentBacon create kickass content that represents your brand.
Are you tired of seeing your competition’s content at the top of Google? Here's how to SEO like a pro and show up in Google's search results.
What should be included in a product sheet? Here's how to write an effective one to grab your audience's attention and close the deal with confidence.
LinkedIn is much more than recruiting and job-seeking – it’s an absolute powerhouse for business marketing! See how to use it effectively.
Looking to outsource writing when you're a marketing team of one? Take back your time and learn what you need to do to set your outsourcing up for...
What goes into a sales email that works? Learn how to write a killer headline, preview text, and more in this quick email rundown.
Thinking of outsourcing your content? That might be the right call, but don’t jump the gun on hiring a writer without asking these 10 questions.
While it's not secret that we love bacon (ContentBacon), we can still sing the praises of the other content marketing companies doing it right. Here...
You can’t nurture the middle of your sales funnel with the same content you’d use in the early and late stages. Here are 5 types that work well for...
Today's workforce is remote - at least partly. What does this mean for outsourcing? Outsourcing is not the same as offshoring. Let's get into it.
Getting traffic to your online dropshipping store isn’t always easy or guaranteed. Content helps you stand out against competitors and speak directly.
Not all topics are exciting, but implementing storytelling and other great tactics can help you create extraordinary content. Here's how to make that...
Product descriptions are an essential part of your marketing strategy. Here's how to write descriptions that motivate your audience.
Which is better, short-form or long-form content? Here's the truth (and the numbers) to finally settle the debate.
As an eCommerce business, you need to do everything you can to get people to convert. Content marketing can play a major role. Here’s how to do it.
How do organic and paid traffic work? And which is better for your business? We break it down in this guide.
Your social media strategy needs great content, but you also need to know how to be a truly social brand. Here are tips for mastering social media.
You need to create a content calendar with strategy in mind if you want to keep your marketing flywheel moving with leads and customers. Here’s how...
Did you know content marketing and SEO can work together to build brand trust? Learn how to incorporate SEO best practices to boost content.
One of the biggest mistakes marketers make is forgetting that they're dealing with real people. Learn how to develop an audience-focused content...
Quality matters for search performance. Both search algorithms and readers can tell if your copy is poorly written or irrelevant. Here’s how to boost...
Is your content lacking? Hiring a professional to step in and spice it up can help, so long as they're a good fit. Here are some pointers for hiring...
A few of the signs you need a content writing service include lack of ROI, lack of time, or no resources to hire an in-house writer.
Tech companies are increasingly turning to outsourcing for content and other expert roles. Here's why outsourcing technical writing services can be a...
What's the ultimate recipe for a blog with perfect original content? We'll show you the sizzling nine ingredients to include.
Outsourcing your content writing needs is wise, but make sure to watch for these seven warning signs before you hire.
Breaking down the inbound marketing playbook. Discover the rules of engagement with these six eternally relevant strategies.
Customer retention is an indicator of success. Here are five reason you may be losing customers and what you can do about it.
Today’s consumers are flooded with branded content on social media platforms. Here are 6 ways to stand out from the crowd and get in front of more...
Don’t confuse entrepreneurs and small business owners. We need both, but they have very different visions and goals.
Clubhouse is a new audio social media app that’s gaining popularity. Founders and brands can set up a profile and instantly connect with...
A customer’s value doesn’t end when they buy. By delivering the right content, you can turn customers into promoters and get an endless referral...
Are buyers getting stuck in your sales funnel? You need the inbound marketing flywheel, with the right steps to eliminate content inertia.
You’ll use high-conversion content to Attract, Engage, and Delight your buyers in every stage of the buyer's journey. Here's what makes content...
Are you using marketing automation to nurture your leads? Learn how to take the heavy lifting off your hands with these lead nurturing automation...
Attracting customers is crucial, but promoters are the kinetic energy behind inbound success. Discover how to maintain promoter relationships.
Webinars have unique value that ensure they will stick around long after the COVID-19 crisis has passed. Check out these 5 tips for webinar best...
We all know about the sales funnel, but the flywheel is what really gets your lead cycle moving. Learn the perks, differences, and what is most...
Find out what questions to ask when you’re defining the buyer’s journey. These questions help you build understanding and boost retention.
Did you know visual marketing can keep your audience on page by appealing to the way we’re built to learn and direct our attention? Here's how.
How are you utilizing infographics in your content? Data visualization sparks interest and excitement, so make sure you’re incorporating graphics.
People's emotions drive preferences and purchases. Here's how to use the power of words to capture your audience.
There’s gold to be mined in what was shared about the current state and new direction of inbound marketing. We share our key takeaways from HubSpot's...
How do you market for this holiday season when in-person shopping has turned into a highly-regulated affair and the online marketplace is super...
If you don't have a great landing page, results will seriously lack. Engage your target audience and get them to convert with these seven best...
Consumers prefer learning more about you by way of a video. This form of engagement is no longer optional. You’re not connecting with your customers...
Do you need help with content ideation? Here are several ways to plug into inspiration.
LinkedIn attracts more C-suite and business decision-makers than any other social media platform. Here’s how to take advantage of it for business.
You have seconds to capture the attention of someone viewing your LinkedIn profile. What they see determines if they want to know more about you.
Viewers are more likely to watch your entire video if you engage them within the first three seconds. Here’s what you need to know to create good...
60% of marketers who use social media calendars say they make them more efficient. Here's a look at why and tips on how to get started with your own.
“The reports of my death are greatly exaggerated,” said both Mark Twain and email. Guess what has a higher amount of users than social media? Email.
Unleash the power of video marketing for your business! Learn how to create captivating and informative content.
Daily tasks are easy to identify when we’re at the office. However, with most people working remotely, routine gets thrown out of the virtual window.
There is a lot of technology available to help businesses transition to working remotely. But how you approach the transition is what really matters....
Here are some key analytics you should be focusing on to maximize your social media presence.
Yes, blogs are still alive and kicking and they've transformed into a business marketing tool. Here's why a blog can take your business to the next...
Before you ask if influencer marketing will work for your brand, make sure you’re comfortable with the understanding of what an influencer is.
Understanding how mobile users read your content will help you write for them. Learn effective tips to "mobilize" your marketing.
So you have a content marketing strategy, but does it have meaningful goals that you can track and change if necessary? Let’s look into goal creation.
Long-tail keywords help your content perform better because they’re hyper-focused on topics your audience is searching for.
ContentBacon shares 20 trends that will shape marketing as we go into 2020.
Here are ways to build a value proposition as the core of brand identity and use it to create amazing content.
There is so much to do, that it’s easy to get lost. Explore ways to get back in touch with yourself and refocus on your central mission for success.
Users are telling you how to improve your inbound content marketing. The story they tell helps you make adjustments if you're paying attention.
Who can concentrate with all the festivities during the holidays? Business time frames don't go away even though your focus might. So, what works?
Google Analytics is a powerful tool to help you understand your customers’ online behavior and your website’s performance. Dig into some key terms.
Inbound marketing is extremely effective for any business. Here are major ideas and strategies for boosting your inbound marketing strategy.
When it comes to inbound versus outbound marketing, there are some things to consider when deciding which is right for your business.
A compelling story is at the heart of any successful marketing content because we process information best in narrative form. Here's what to know.
Your business probably won’t be applying Instagram filters but you'll convert prospects by making them feel like the most important people in the...
Content marketing should be the cornerstone of any marketing plan but most businesses don't understand it. Solve the mystery and make it work for you.
Does your law firm have a brand identity? It’s a story of value clients need to share your story and prospects want to validate their decision to...
Humor can be a powerful way to help your content stand out from the crowd. See when and how to use it in content marketing.
Social media seems more glamorous than email marketing, but who owns the connection between you and your followers? Time to rid the gatekeepers.
Your website is losing ground to social media, so it's very important to ensure your posts leave a positive first impression. Here is how to do that.
They might raise awareness and boost your marketing efforts, but will an influencer answer your consumers’ questions and sway their buying decisions?
Profanity can feel completely offensive or authentic, depending on your audience’s interpretation. Here's how to know when and how to use it in your...
We all know words are important but we're wired for images. Images transmit messages faster and this is why they should be part of your content...
Documenting your content strategy validates its viability by providing you with ways to measure its performance.
Marketing is an investment opportunity that generates revenue. ROI can make that clear. Here's how to help your organization pivot their thinking.
The best fit for your inbound marketing campaign could be a content creator, celebrity, or influencer marketing, depending on the context. Here's...
The budget is tight, so which content marketing conferences in 2019 will give you the biggest bang for your buck?
CBD is becoming so popular that more and more retailers are starting to stock their shelves with it. Which companies? The answer may surprise you.
SMS marketing offers nearly instant engagement, plus the highest open rate in marketing - but you have to play by the rules. Here's how to get it...
In the content marketing field, the industry moves so fast it can be hard to publish a book on the subject in a timely fashion. Here are a few of the...
Google predominantly uses the mobile version of online content for indexing & ranking. Here's what you need to know on optimizing your website for...
Is there a way around advertising through Google? They need to be the core of your marketing strategy, but you can enhance your approach with a...
In the past, if you wanted to enhance SEO, you just needed to use keywords. Now, content creators must write user-focused content or rankings will...
Some content has a shelf life, and other content may not make sense to reuse at a later date. Some content, however, is evergreen. See how to...
Want to enhance your content marketing in a way you probably haven't thought of? Virtual Reality can add a new dimension to your efforts!
If you haven’t begun doing webinars yet, and you need a little nudge to get there, then read on. These are the top webinar benefits and best...
Personalization enhances the customer experience, but it’s customization that guides prospects down the path to become buyers. ContentBacon looks at...
Not long ago, someone asking their watch for directions would have been considered crazy. But today, you can talk to almost anything and expect an...
Static content makes you sound like a broken record to prospects. We explain the benefits of dynamic content and why it should be in a marketing...
Having a social media presence can definitely benefit a law firm but only if it's approached with due diligence and research. Learn how to do it.
Would your team be clueless if you asked them about your content calendar? Do they even care? Here's why your whole organization should have access...
The Farm Bill was passed in 2018, and because it legalized the growing of hemp, this will have a huge impact on farmers, entrepreneurs, and consumers.
Hundreds of millions of Americans are familiar with and listen to podcasts. See why their popularity makes them a good content marketing strategy.
People are no longer swayed by paid marketing tactics. If you want to increase sales and engagement, then it’s influencer validation or bust. By...
About a third of all web browsing sessions will happen without a screen using devices like Google Home. Is your content ready to be accessed that way?
Inbound marketing helps prospects discover you. Take a look at why it's a smarter strategy than outbound marketing, which is like driving the wrong...
Successful brands now position themselves to be discovered through inbound marketing efforts that attract, engage, and delight customers. Here's how.
What is the buyer’s journey and why is it important for inbound marketing? Buyers go through a process much like a journey that takes them from...
How can law firms use content to increase visibility? Marketing is no longer about who’s got enough money to scream the loudest and most frequently....
How can legal professionals use LinkedIn, the only platform that specializes in business networking, to find prospects? Here are tips for law firms.
How do search phrases help you understand where a customer is in the buyer’s journey? Look at these four search phrases to see where someone is.
Content on the “what” and “how” of a product or service is important but it's not your prospect's priority. See thought's leadership's role in...
What is the best way for SaaS platforms to market themselves? We explore how to lead with the problem, and close with your SaaS solution.
Are buyer personas important for B2B marketing? You must understand your audience's individual problems and solve them in order to sell effectively.
How do you position yourself as a thought leader to tech decision-makers? These tips help you capture the attention of the right tech-related...
How can startups get better at content creation? Here are several valuable tips for making kickass content.
How can video drive awareness for healthcare businesses? Your healthcare business needs to be approachable. Your prospects and existing clients need...
What happens if your business doesn’t keep up a blog or actively post on social media? Let's explore the consequences of neglecting your digital...
Why is it important to have a responsive website? Websites that aren’t optimized for access by mobile devices look and act awful on our mobile...
Why should healthcare professionals blog? Blogging is content marketing, and thought leaders find themselves at the top of search results.
What are online content creation tips for healthcare businesses? Make client acquisition a process of patient discovery. See more.
What type of content brings people back to your website? See why you have to venture beyond words if you want to cast an efficient inbound marketing...
Our smartphones turn out to be the optimal place for super-short videos, not only because that’s where you'll find your target but also because it’s...
Should you have a personal or a business Instagram account? Looks at the pros and cons and decide what is right for you.
Ranking for keywords is important and the competition can sometimes be fierce. but you don't need to panic. Here's how to put keyword envy behind...
Check out the new article Why Local SEO Is like the Farm to Table Movement. What Marketers Should Know About Both on contentbacon.com
Check out the new article How to Hire an SEO Team and Increase Your Website's Success Guest Blog by JLB Florida on contentbacon.com/
Content can be used to solve consumer problems and build relationships. Here's how to establish your credibility and encourage prospects to connect...
Local search and mobile friendly are the name of the game. If your content and site aren’t keeping up, we have tips for how to gain favor in the eyes...
Video marketing is no longer an expensive luxury, and it's no longer an option. Find out why you need to be using video in your strategy to reach...
Instagram requires more than just sharing the occasional picture to reach your audience. There's actually a method to the madness, and here's what to...
We all want to be creators, and that includes your customers who become raving fans that want to generate content on your behalf. See how to...
You likely have different content types to communicate different things as people move from prospect to customer to advocate. How deep is yours?
In their effort to capture user attention & increase time spent online, social media networks have altered their approach to content sharing on...
There aren’t any thought leaders out there who started out that way. They were made – or rather, they made themselves. Here’s how you can do it, too.
It's easy to find mistakes in other people's writing, but very difficult to find them in our own. Here's why your brain doesn't catch your typos and...
Blogging gives your company a voice and SEO savvy blogs give search engines plenty to grab onto; from there, the marketing magic begins. Here's 4...
Today, content is cheap and easy to make, and we are flooded with it. See why quality is much more important that quantity when it comes to content.
Continuous, new, relevant information brings people back to websites. A blog accomplishes this better than almost anything. Here are surprising stats.
People seek you out when they know you’re a trusted source for information. That’s the value proposition of a being subject matter expert.
Remember that FedEx commercial where Tom Hanks is stranded on a tropical island and he still delivers the package? Here's why storytelling sells.
Check out the new article Growing Grumbles: Why You Should Encourage Customers to Complain
These words spur people to action, which is great because they shouldn't have to think about what to do based on your email. See the five words.
Are text emails winning the battle for clicks and opens? HTML may make emails flashy but plain text emails may just connect with your audience...
Digital assistants like Siri allow people to search by speaking, which is far less tedious than typing, they're now a preferred method of search.
Gone through all the trouble of cultivating a killer mailing list only to send them to your website’s homepage? It should be a landing page. Here’s...
Is thought leadership part of marketing? You’ll talk about many things, but your brand won’t be one of them. Here's what isn’t a part of thought...
Like any social networking platform, LinkedIn lets you engage and share. Here's the difference between “Share an update” and “Publish an article.”
Brand evangelists are customers that are so pleased with your product that they sing your praises to anybody that'll listen. Here's how to create...
Thought leadership is just marketing speak for reputation. So how do you cultivate your reputation online? Enter thought leadership, ahem, reputation...
Have a lot of social media followers? That's great and all but how do you convert them into customers? Try these tactics.
Is there a jedi mind trick to converting leads into customers? There is and it has to do with allowing them to be part of the process. See how it...
Are CRM tools effective at turning leads into customers? Yes, if you remember it’s only a tool. No, if you think it’s going to be a solution....
Why does ContentBacon send grammatically incorrect emails? They get a higher open rate than something only your 10th grade English teacher would...
How do you move qualified leads past their objections? A different approach opens up the opportunity to market with questions. Let's explore.
Check out the new article It’s Not That Obvious! The Danger of Assuming Your Site Visitors Know What to Do on contentbacon.com
Julia Pimsleur, an entrepreneur & author, created the Million Dollar Women Summit, attracting 150 women entrepreneurs. ContentBacon supports with...
You can have 10 customers or 10 million. How much do you know about them? If you don't know who they are, how will you attract more qualified leads?
If your content doesn't inspire opinions, it's just a bunch of the same old, same old. But you can't just use controversy for it's own sake. Learn...
Check out the new article Sharing is caring: How social media can turbocharge traffic generation on contentbacon.com
How can websites help create lasting relationships? Deploy common sense and courtesy first, and then worry about the technology. ContentBacon poses 7
Not only are "organic" things good for you but it’s good for your SEO. See the benefits of organic search traffic as opposed to paid.
What are the pros and cons of paid services that generate targeted website traffic? Manage your expectations if you plan to use them to boost your...
Check out the new article Your Brand: Why Storytelling Should be the Foundation of Your Growth Strategy on contentbacon.com
