How to Hire the Best Content Writers for Your Brand
Is your content lacking? Hiring a professional to step in and spice it up can help, so long as they're a good fit. Here are some pointers for hiring...
Key takeaways
Let’s get right to it: email is not dead; quite the opposite actually. Email is still a crucial component of today’s digital marketing landscape. It remains one of the best ways for businesses to directly reach and engage with their target audiences, fostering personalized communication and building lasting relationships. Email lets brands deliver tailored content, promotions, and updates to subscribers, driving brand awareness, customer retention, and sales conversions.
Email marketing also facilitates metrics tracking, such as open rates and click-through rates, allowing businesses to analyze and optimize their strategies for improved performance and ROI. With the integration of advanced analytics and automation tools, email marketing has evolved into a highly cost-effective and efficient method for nurturing leads, enhancing customer loyalty, and maximizing overall marketing efforts.
That’s why we’re dedicating this article to everything email marketing, combining the core aspects of four of our essential blogs on email marketing into an all-in-one guide to mastering the art of email.
One concept that will help your email campaigns soar is drip email content. Drip marketing is when you communicate your message over several emails that go out at specific times over a specified period (like drips coming out of a faucet sequentially).
Today’s drip email tools help you harness automation to send out your pre-written messages at strategically planned times. When you segment your target audience, you can send even more relevant content to people when they’re ready to see it.
Here are five uses for drip email content:
Your drip email campaigns need to be strategically planned so that people don’t forget about you, but they shouldn’t contain overwhelming amounts of content. Keep things short, sweet, and relevant.
Next up, find out how to craft subject lines that will make people will want to open your emails.
One of the biggest challenges for email marketers is getting their emails opened. Think about it: Your target customers get so many emails every day to sift through. They won’t open your emails unless you inspire them to do it with something they care about. Period.
That’s why your subject line is so important. In fact, nearly half of recipients will open emails based solely on the subject line.
So, what can you do? Start with these quick best practices for writing kickass email subject lines:
Regardless of how great your email content is, it won’t matter if you don’t get people to act with step one: the subject line.
Remember, also, that you always face the risk of your emails not getting past the spam filter. Find out how to get around that challenge in the next section.
Spam is no joke – in 2022, around 49% of emails around the globe were marked as spam. And spammers continue to upgrade their approaches to keep getting people to click.
Spam filters on email platforms have also gotten more sophisticated. While this is great for avoiding spam, it also poses a big challenge for marketers, whose messages might occasionally get moved to the spam folder automatically.
Make sure you follow best practices with your email campaigns to avoid any spam issues. For instance, learn about applicable spam laws and how they’re changing over time, like the CAN-SPAM Act from 2003, which established guidelines for commercial emails. Consumers have the right to opt out of emails from companies, and violations can lead to fines. You also can’t use deceptive subject lines, and, if you’re sending an ad, you have to identify it as such.
Only send emails to people who gave you permission to email them. Craft messages that are relevant to your targets and don’t use “sales-speak.” And make sure you’re using a reputable, recognizable email platform for your marketing campaigns.
With all these spam concerns, is email marketing really still relevant? Oh, yeah. Next up, learn why it’s still so important for businesses.
Every communication format has its heyday. With the emergence of digital, marketers put their attention mostly online instead of relying so much on channels like snail mail. Email marketing was a big part of that trend from the beginning.
But it’s a myth that email marketing is dead. You may hear that “nobody reads emails anymore” and that attention should be on social media now.
However, email marketing is still very relevant. There are an estimated 4.26 billion email users today across the globe, and 99% of email users check their inboxes every single day.
Email marketing remains effective because people are using it regularly, and it’s a more personal way to reach someone than say, Facebook. You can use someone’s full name in an email greeting, deliver them ultra-relevant, interesting content, and make a real connection. An email that shows someone you care about their struggle can hit home much more than a passing advertisement on a newsfeed.
Email campaigns continue to adapt with the rest of the world as technology expands what’s possible. Automation is now a key ingredient of campaigns so you can plan out your content and strategy without having to physically push the “send” button every time.
You can instantly respond to people when they interact with your website. And you can continue to follow up with leads or customers as they’re making their way through their buying journey.
Now, it’s time to put all of this into practice.
When you can summarize all of the above, you’re on your way to a winning email marketing strategy. Let’s do just that so you understand the most important elements of email:
Getting your email campaigns right will help your business grow. Plain and simple. Email is a powerful tool for connecting with your people, inspiring them, and engaging them.
Of course, success isn’t fully possible unless you have the right content. That’s where ContentBacon comes in. Our experts know exactly how to produce the content you need to accurately reflect who you are as a business and use the right channels for your audience.
Check out our 7 Free Email Drip Templates to Nurture Your Prospects or reach out to our team to learn more.
Is your content lacking? Hiring a professional to step in and spice it up can help, so long as they're a good fit. Here are some pointers for hiring...
There are pros and cons to outsourcing your content marketing. Going with the experts can save time, headache, and money and bring better ROI.
The foundation of your marketing team starts with your first marketing hire. Find out what skills to look for and how to do it right!