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Advertising Metrics 101: What Views, Impressions, and Clicks Say About Your Campaign

Views, impressions, and clicks are key metrics for every digital marketer. Here’s how to use them to tell if your campaign is killing it. Key takeaways:

Content Marketing Metrics for CEOs: How to Build the Dashboard Your CEO Wants to See

Key takeaways:

The 15 Best Martech Solutions for Your Marketing Stack

The best martech solutions depend on your business and its goals, but a few clear winners can keep you on top of your metrics. Key takeaways:

Chewing the Fat Episode 8: Fall in Love With Your Customers

In Chewing the Fat, Episode 8, Wendy and Jason discuss their biggest takeaways over the last 30 days, an exciting new concept about customer love, and some..

In a Hybrid Work World, Has the Outsourcing Stigma Disappeared?

Today’s workforce is remote—at least part of the time. What does this mean for outsourcing? It’s on. Key takeaways:

Chewing the Fat Episode 7

In the 7th episode of Chewing the Fat, Wendy and Jason talk about the power of patience and repurposing content (plus they make an exciting announcement).

How Content Can Turn Your Dropship into a Rocketship

Content gets your dropshipping store more visitors. It’s simple. Here’s how it works. Key takeaways:

How to Make Boring Content Extraordinary

Writing about a tough topic and afraid no one will read it? Here’s how to transform even the most boring content. Key takeaways:

How to Write Product Descriptions That Sell

Did you know your product descriptions can be part of your marketing strategy? Here’s how to write descriptions that motivate your audience. Key takeaways:

The Truth (And Numbers) Behind Short-Form and Long-Form Content

Which is better, short or long content? The truth is, you need both, and you need to focus more on what your audience wants and needs. Key takeaways:

How to Build a Content Strategy for Your Shopping Site

Incorporating content marketing into your eCommerce business is a free way to generate leads and encourage conversions. Here are tips for creating your..

Chewing the Fat Episode 6

Chewing the Fat Episode 6: How to Stand Out Amongst the Noise