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The Truth (And Numbers) Behind Short-Form and Long-Form Content

Which is better, short or long content? The truth is, you need both, and you need to focus more on what your audience wants and needs. Key takeaways:

How to Build a Content Strategy for Your Shopping Site

Incorporating content marketing into your eCommerce business is a free way to generate leads and encourage conversions. Here are tips for creating your..

Chewing the Fat Episode 6

Chewing the Fat Episode 6: How to Stand Out Amongst the Noise

How to Write the Perfect Sales Letter

The perfect sales letter connects with people and inspires them to buy a product or service. But where do you start? Check out these six ways to do it right. ..

Organic vs. Paid Traffic: Which Is Better?

Both paid and organic traffic can help your business attract leads. But putting a greater focus on organic will help you establish credibility and trust to..

Chewing the Fat Episode 5

Chewing the Fat Episode 5 –Winning with LinkedIn Messaging

Marketing in times of crisis

How your company responds during a negative situation says a lot about it. Here’s how to handle marketing in times of crisis. Key takeaways: How to Respond in..

Chewing the Fat Episode 4

Chewing the Fat Episode 4 – Story starts at the top

3 Nail-biting (yet alluring) Lessons You Can Learn from Click-bait

“You had me at ‘hello.’” - Jerry Maguire (1996) 

Finding Your Customer Voice

Your customer voice is key to your brand personality because it connects with and inspires your audiences. Here’s how to keep yours authentic.

Chewing the Fat Episode 3

Chewing the Fat Episode 3 – What Is Organic Social?

Chewing the Fat Episode 2

Chewing the Fat Episode 2