What are the biggest reasons tech companies outsource technical writing services?
Outsourcing brings lots of benefits to tech companies, especially in 2021 as everyone is trying to recover from the effects of the ongoing pandemic. Business leaders may have had to lose their physical office spaces or cut back on staff over the last year, and so they may be looking for extra help to keep trudging forward.
This is precisely why outsourcing is becoming a hot solution. Tech companies can cut labor costs, get help from experts, and focus on saving their business when they outsourcing tasks. One important business function to outsource is content writing.
Here’s why tech companies are outsourcing more in general and seven reasons to outsource technical writing services.
Tech companies are outsourcing more
Outsourcing is when a company hires a person or third-party business to provide services normally done in-house. Tech companies have long been outsourcing tasks once they saw how much time and money they could save. And, the recent boost to the gig economy means there are more consultants and entrepreneurs out there looking for companies to work with. Top benefits tech companies get from outsourcing include:
- Cost savings, when compared to paying for a full-time salary and benefits
- Expertise from experienced consultants
- More time to focus on growing and repairing the business
- Help only when you need it
- Flexible, customized services
Tech companies may outsource marketing, HR, accounting, customer service, and lots more. An important job that fits under the marketing realm is content writing, which companies are outsourcing more and more.
Technical content, in particular, can be hard to churn out at the rate you need it since today’s businesses depend on digital content to get new customers and stay competitive. Technical writing needs to be high quality, as today’s online readers are more scrutinizing than ever, so investing in third-party writers or writing services can really pay off for tech companies.
7 reasons why tech companies outsource technical writing services
Tech companies are outsourcing their writing tasks for several reasons. Here are seven of the most common.
1. Improve search engine ranking
Without implementing SEO best practices in all types of content, you’re probably not ranking as high as you could on search engine results pages (SERPs). By outsourcing technical writing services to expert writers, you can rest assured that they know exactly what to do to get your posts high on the SERP, helping you connect with more people in need of your services.
2. Higher quality content
Right up there with SEO is the quality of your content. In fact, search engines monitor for quality to give searchers only the best on the web. So, it matters how well-written your articles are. Avoid typos, grammar mistakes, and poor sentence structure in your technical writing by working with a third-party service. Writers will know how to write the best content for digital spaces.
3. Better customer engagement
With better content, your readers will be more engaged. Audiences will have no trouble getting through a piece of technical writing, which, let’s face it, can be kind of boring sometimes. Professional writers know how to spice things up so your customers will be absorbed by the important points you’re trying to make.
4. More content
Whether you’re writing technical content yourself or hiring an in-house writer, you may not have the kind of time to devote to the quantity of content you really need to boost your online reputation and presence. A technical writing service will be doing all the work for you, helping you get way more content than if you did it yourself. This helps you create a strong online portfolio that performs for you without you having to lift a finger.
5. Greater efficiency
Imagine being able to bundle your technical writing services with inbound marketing so that your campaigns are cohesive, consistent, and nearly automatic. This is totally possible with technical writing services. Outsourcing companies can create all the content you need, plan your inbound campaigns, and make sure everything gets posted on all your outlets. Your business thus has much greater efficiency in marketing, which in turn helps you grow.
6. Save money
Better search rankings, more engaging content, and greater efficiency: all of these results lead to a better bottom line. With outsourcing, you can control costs by paying for services only when you need them, instead of funding a full-time salary for less-than-full-time work. One report found that outsourcing can cut labor costs by 70%.
7. Free up time
Instead of taking on the tedious task of writing technical content, free up your time by outsourcing technical writing services. Tech companies especially have lots to focus on to ensure the business keeps growing, like satisfying customers and keeping up with the latest trends and technologies. Leave the technical writing to the experts.
There are many benefits to outsourcing technical writing services that can help you boost your bottom line. If you’ve been thinking about it but haven’t made the leap yet, now may be the perfect time to do so.
Work with ContentBacon for your writing needs
ContentBacon gives you a team of writers, editors, marketers, and strategists who customize services to your business’s unique needs. We can provide technical writing and inbound marketing assistance so your sales pipe is always full and you can focus on running your business.
Contact the experts at ContentBacon to learn more about how we can help with technical writing.
