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What’s the Big Deal about Clubhouse?

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Learn what all the fuss is about and how you can use the Clubhouse app to grow your brand

Key takeaways

  • Clubhouse is a new audio social media app that’s all the rage
  • Founders and brands can set up a profile and instantly connect with conversations relevant to their industry
  • The app is invite-only – a blessing and a curse
  • There are tons of promotional and networking opportunities in Clubhouse

Clubhouse is the latest social media app gaining tons of popularity. You may be thinking – do we really need another social media platform?

In actuality, the Clubhouse app is one of the most unique options out there right now. The kicker is that Clubhouse interactions are solely audio-based. As the podcasting world has become the new book, the new newspaper, Clubhouse is becoming the new place to share your voice online – literally.

The app now has about 10 million users, including Silicon Valley behemoths, the hottest brands, and lots of celebrities (from Kanye to Oprah and Mark Zuckerberg). But, one major thing to know about Clubhouse: it’s invitation only. This fact can be a blessing and a curse.

Here’s everything else you need to know about Clubhouse.

How the Clubhouse app helps brands

One of the biggest pluses about Clubhouse is its networking capabilities for brands. You can listen to executives and thought leaders and connect with other professionals in your industry. Clubhouse can really open the door to loads of new relationships and investment opportunities, especially for startups and small businesses.

If you get a Clubhouse invitation, your next goal should be building your following, which can quickly lead to brand growth. The exclusivity means that, well, not everyone is on the app, so your messages may resonate even more. Trust may be built faster. And your following will mainly include people who are serious about the app.

Consider taking these basic steps right off the bat to set yourself up for success on the app:

  • Complete your Clubhouse profile with a photo and all applicable info about you and your brand
  • Include a special offer on your profile or other product deal
  • Include your website link or contact info, or say you’re open to receiving DMs
  • Link to your other social media accounts to get more follows
  • Take advantage of promotional opportunities (more on this later)

It’s fairly simple to get setup. Just make sure you take the time to think through what you really want to use the app for. Make sure the information and action items you include on your profile will get you there.

Best Clubhouse features to know

When you are invited to use the app, you can log in and see all the rooms people are chatting in. You can instantly join a conversation in a room to hear what people are currently saying. You can raise your hand to join the conversation or just sit back and listen.

To find relevant content, you can search for keywords in the app based on your interests. You can also adjust your settings based on your interests to see more of what you want on your timeline.

Note that these rooms only allow for audio. You can’t share or view images, videos, or text. Just talk. That fact alone makes it a unique social app, and you can listen to sessions while you’re driving or taking a walk.

Since this is an audio-only app, it gives you many opportunities for business promotion. You can promote your overall brand, products, or services with special offers, giveaways, and verbal promotions. For example, if you host a room or start your own club (you have a limited number of clubs you can create), you can promote these items as your speaking in your sessions. This is all alongside the credibility and authority you’re establishing with your sessions.

Hosting a room means you are just setting up a virtual place to hold your audio think sessions. You can also decide whether you want to charge a fee for people to enter your room. You can host one-on-one sessions or group meetings, and you can close or open rooms whenever you choose. Within these rooms, you communicate with others in what is basically a conference call.

How Clubhouse generates excitement

Clubhouse is a fun and unique way to boost excitement about your brand. You can visit rooms that are discussing topics of interest, and potential followers can find your rooms and sessions too. When you pair your expertise with a great profile that showcases who you are and what you do, people will want you in their network.

Another huge benefit?

Venture capitalists use Clubhouse. So, using the app gives you great opportunities to mingle with them in interesting, engaging ways.

You can also:

  • Ask your network for feedback when you launch a new product or even just a new business idea
  • Find other entrepreneurs and share stories
  • Listen to the thought leaders you look up to offer wisdom and guidance
  • Join conversations in your industry

It’s a great space to keep up with the latest trends and news related to your business. Clubhouse delivers all this and more. And the bonus: you don’t have to leave your house to participate. Because the app has a startup feel itself, it’s the perfect tool for founders. But, anyone who gets that invite can get in on the action.

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