Does Content Writing Matter for My Industry?
It doesn’t matter what industry you’re in – content writing ALWAYS matters. Key Takeaways:
The concept of storytelling and its ability to power the marketing engine has some proven and powerful results. Storytelling can:
We remember stories. They connect information with emotions, which are the building blocks of ideas. They allow us to associate and store information. It helps insert your “why” into a consumer’s worldview. Your story becomes their story. Here’s the most powerful thing about that transference. It transforms information into a conversation. People love to share stories.
Throw some statistics into a conversation, and people will take you more seriously, right? Consumers believe purchase decisions are based on rational analysis.
However, emotions drive preferences and buying decisions. Emotions are the glue that help us collect and associate the attributes of a brand. If there are no emotional links, we can’t form perspective. Storytelling generates rich representations of a brand. We are attracted to the narrative, much the same way we are attracted to similar personalities.
Most importantly, the emotions generated by storytelling are what spur consumers to action.
We have more ways than ever to tell these stories, ranging from long-form blog posts to 10-second TikTok videos. The successful ones all share a storytelling aspect, and those stories are working on all parts of your brain.
Facts and figures are powerful but they have a limited effect when used alone. We use emotions and storytelling because we think in narrative. We turn practically everything we experience into a short story. This shouldn’t be surprising, when you consider that personal stories and gossip comprise 65% of our conversations.
Learn how to use storytelling in your content to generate traffic and leads.
Masterful storytelling grips us. The message resonates, and we adopt it. And, you don’t have to be today’s Leo Tolstoy or Shakespeare to use it.
If emotion is the glue for a good story, empathy is its carrier frequency. People connect with your brand, product, or service when you provide them with the perspective to understand what they have in common with you. This is empathy.
According to Michael Brenner, author of Mean People Suck: How empathy leads to bigger profits and a better life, the use of storytelling to create empathy can help a brand outperform others by more than 200%. Brands like Nike, Patagonia, and Dove use empathy and genuinely look for ways to offer value and meaning.
In his book, Brenner crunches the numbers. The most meaningful brands:
Don’t despair if you’re unable to extract the “why” or elicit empathy with your blog posts. Storytelling is a skill, and it might just be one that your organization doesn’t have. In that case, it’s time to consider outsourcing.
There are professionals in the marketing industry who specialize in creating stories that sell. ContentBacon has a team of writers, designers, and marketers who believe in the power of storytelling.
We're offering a no strings attached content assessment. Have our experts provide you a free evaluation of your content plan and we'll provide you some free strategy on how to optimize. On the house (really).
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