A killer product sheet is your ticket to skyrocketing sales – here’s how to boost your own in four steps!
Key Takeaways:
- Why does a product sheet matter and how do you write one?
- You need to know your audience before you can develop a great product sheet.
- Put the focus on benefits instead of features, since benefits are more tailored to the customer.
- Learn to use persuasive language to create urgency and present a solution to a problem.
- Be as straightforward as possible with concise, tight language.
Have you written a product selling sheet? Do you know what to include and how to make it stand out? If you’re tired of hearing crickets after sending out product sheets that fall flat, we’re going to let you in on the secrets to writing product sheets that not only grab attention but also boost sales.
Why is it important to write a great product sheet? Simply put, it's the ultimate weapon in your sales arsenal. It's the one tool that can persuade potential customers to take action, whether it's to buy your product, sign up for your service, or schedule a demo.
So, how do you create a product sheet that packs a punch? It's all about mastering the art of persuasion.
Step #1: Know your audience
The first step in crafting a sales-friendly product sheet is to know your audience. You wouldn't try to sell a vegan meal plan to a meat lover, would you? The same principle applies to writing a product sheet. You need to understand your audience's needs, preferences, and pain points to deliver a message that they identify with.
Start by gathering data on their demographics, behaviors, and preferences. Analyze your existing customer base, conduct surveys, and check out online forums and social media to gain insights into your audience's interests and challenges.
Different audiences may require different approaches to writing a product sheet. For example, a B2B product sheet should focus more on technical specifications and ROI, while a B2C product sheet should emphasize emotional benefits and ease of use. By understanding your audience, you can adapt your message to their specific needs and preferences.
Step #2: Focus on benefits, not features
When writing a product sheet that enables sales, make sure to focus on benefits rather than features. Features describe the technical aspects of your product, such as its size, color, and materials. On the other hand, benefits explain how those features improve the customer's life or solve their problems.
Customers don't really buy products – they buy solutions to their problems. By emphasizing how your product benefits them, you're more likely to grab their attention and motivate them to commit.
Start by asking yourself, "So what?" For example, if your product is made of durable material, ask, "So what?" The answer might be that the product will last longer and save the customer money in the long run. That's a benefit that you can highlight in your product sheet.
Another way to translate features into benefits is to focus on the customer's pain points. For example, if your product is a software program, one of its features might be that it has a user-friendly interface. The benefit of that feature is that it saves the customer time and frustration by making the program easy to use.
Step #3: Use persuasive language
When it comes to writing a product sheet that enables sales, the power of language cannot be overstated. The words you use can make the difference between a potential customer scrolling past your product and taking action to purchase it.
One suggestion is to use persuasive language throughout your product sheet. This means using words and phrases that tap into your audience's emotions and desires. For example, instead of saying your product is "affordable," you could say it's a "budget-friendly solution that won't break the bank." This emphasizes the benefit of affordability and uses language that paints a positive picture in the customer's mind.
Another tip is to use powerful verbs that create a sense of urgency and action. For example, instead of saying your product "allows you to save time," you could say it "streamlines your workflow, freeing up time for more important tasks." This not only emphasizes the benefit of time-saving but also uses language that encourages the customer to take action.
By tapping into your audience's emotions and desires, using powerful verbs, and highlighting the benefits of your product, you can create a message that motivates customers to take action. Appreciate the power of language; it gets you that much closer to a killer product sheet!
Step #4: Keep it clear and concise
One of the most important things to remember is to keep it clear and concise. You don't want to overwhelm your potential customers with a wall of text or technical jargon that only a specialist can understand.
Instead, use clear and straightforward language that your target audience can understand. Avoid using technical jargon or buzzwords that might confuse or turn off potential customers. Instead, use simple, everyday language that speaks directly to your audience's needs and desires.
Next, keep your writing concise and to the point. Don't use more words than necessary to make your point, and avoid repeating the same information multiple times. Instead, use bullet points, subheadings, and short paragraphs to break up your writing and make it easier to scan.
So, what do clear and concise product sheets look like in action? Consider this product sheet excerpt for a portable charger: "Never run out of power again with our compact and lightweight portable charger. With a 10,000mAh battery capacity, you can charge your devices up to three times faster than a standard charger. Plus, our LED display lets you know exactly how much power is left, so you're always in control."
By using simple language, avoiding jargon, and streamlining your writing, you can create a message that speaks directly to your target audience and motivates them to take action.
Your customers are waiting
Put these four steps into practice and watch as your sales soar! Craft a message that speaks directly to your target audience, highlighting the benefits of your product in a way that resonates with them. The power of language can’t be overstated, so use it wisely to create a sense of urgency and action.
Now go forth and write killer product sheets that leave your competitors in the dust. Your customers are waiting, and they deserve the best, so don't be afraid to put your product in the spotlight and let it shine like the star it is. After all, a great product deserves a great product sheet!
Let ContentBacon take the lead on producing incredible product sheets for you. Our team of conversion copywriters, editors, and strategists know product sheets inside and out, so you can rest easy knowing your most important sales tool is coming from the experts.
Let’s talk about how we can make your product sheets sizzle.
