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If you think famous brands are a funny starting point for cannabis product names, think again. Corporations proactively protect their trademarks – you’re..

They can raise awareness and boost your marketing efforts, but will an influencer answer consumers’ questions? Once upon a time there was a process to..

Do your customers use those words? Here’s how to know if you can too. OMG, did that brand just drop an F-bomb on their social media post?

Email is far from dead, and it just might be one of the best available marketing tools for cannabis brands Not allowed. If you’re a cannabis company, you..

Yes, words are important – but our brains are wired for images. Using them right will draw eyeballs and backlinks. According to the data-centric organization..

Strategy is a persistent pattern of behavior over time. And it’s even better when it’s documented. Great things begin with imagining, but do you really have a..

Terpenes may play a key role in the physiological and psychoactive effects of cannabis Your nose knows. The human sense of smell is so powerful that it can..

Marketing is an investment opportunity that generates revenue. An accurate ROI calculation can make that clear. “Let’s go over the marketing expenses for last..

Hint: Content creators, celebrities, and influencers can propel your inbound marketing campaign to great heights. It just takes knowing your campaign to tell..

The audience for cannabis products is increasing, giving you plenty of opportunities to market to key demographics. Key takeaways

As marketers, we know we need to network and attend conferences, but which ones offer the best return on investment? “Oh, the places you’ll go!” Dr. Seuss..

Cannabis is ditching its stigma and becoming a mainstream product before our eyes. Here is a look at some well-known retailers who are starting to sell..