How to Make Tech and Marketing Teams Speak the Same Language
Have you ever been in a meeting and felt like the other team was speaking a different language? Here’s how to make sure your technical and marketing teams..
ContentBacon recently hosted a webinar where we reviewed the importance of utilizing video to market your company, brand, product, or service. You can devour the video on our YouTube channel or keep scrolling to check out some of the highlights.
One minute of video equals the value of 1.8 MILLION written words? The stats don’t lie! Adding video content to your website is a compelling ways to share information and expand your audience. There are TONS of statistics that point to video being more persuasive than written text alone. Some of the facts that made even our jaws drop include:
The beauty of video is that it’s always working for you. Whether your office closes at 5 p.m., you have limited resources, or are preoccupied with other business growth activities, video provides access to the information your customers need at any time—day or night. And because video is easy to consume, a new sale is only a click of the “play” button away!
Video adds a human component to your messaging whether it’s through voice overs or on-screen talent. While written content gives you a chance to educate customers and showcase your style, video offers a more intimate connection.
Video is the next best thing to being in person. It aids your customer or prospect in understanding you and your business. Watching video allows viewers to get a feel for exactly who they are (or will be) working with. Bottom line: video lets you inject personality on a level that text often can’t convey.
Authentic video content presents boundless opportunities for creativity, clarification, and branding. There are no restrictions on the purpose a video serves. Some of the most popular types of video content include:
Oftentimes, business owners are under the false assumption that video content must be a costly, Hollywood-style, full length feature presentation. This usually isn’t the case. Any company has the opportunity to incorporate video as part of their content marketing strategy.
Having some type of video content published is monumentally better than having none at all. And while you can aspire to create the highest quality video possible, starting simple is a great way to test the waters.
Follow these steps to create the foundation for your video production:
1. Identify your audience and the goal of the video
2. Decide where you will use the video (e.g., website, social media, email blasts)
3. Determine who/how it will be produced and assemble the team
4. Create a production schedule
5. Develop an outline/storyboard and script
6. Hand over to animator or schedule filming
7. Review initial draft
8. Take notes and go through editing process
9. Get final video and start marketing
Review the entire process: what worked, what didn’t, how can we improve?
High quality video starts with high quality content. Once you have a piece of content that you would like to turn into a video, the rest of the process is relatively easy!
If you’re struggling to formalize a video content strategy and feel strongly that you could benefit from showcasing your company’s strengths through video, get in touch with us today.
We're offering a no strings attached content assessment. Have our experts provide you a free evaluation of your content plan and we'll provide you some free strategy on how to optimize. On the house (really).
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