Let’s Get Legal: How Law Firms Can Build Their Brand
Your firm’s brand identity creates a story prospects tell themselves before they retain your services Law firms do not grow by referrals alone. There has to..
Marketing Cannabis Consumables: What You Can and Cannot Claim
The FDA has made clear how cannabis companies may and may not describe their consumables in marketing. Here’s what the regulations permit, and what they..
You Were Supposed to Laugh at That: Using Humor in Content Marketing
Humor can be a powerful way to help your content stand out from the crowd. We’ll get to the benefits of using humor in your content marketing in a minute...
Your logo is only one part of the overall brand, but it’s the foundation around which you’ll build the story of your business. A swoosh. An apple with a bite..
Is Building Your Subscriber List at the Top of Your To-Do List?
Social media is a powerful way to engage prospects and customers, but it still pales in comparison to email We’ve all seen the movie. We know how it ends...
Marketing: The Importance of Social Media Content Optimization
Your website is losing ground to social media, so it is even more important to make sure your posts leave a positive first impression Shades of chopped..
These cannabis companies are making deep connections with their customers through podcasting, and your brand could too. People are talking about podcasts,..
Even video – which is becoming a marketing behemoth – needs a strategy for SEO, and that’s for each platform Quick high-five. That awesome piece of visual..
Doubling Up: Combining Content Formats to Create More Marketing Impact
TED Talks are an example of how quality content can pull double duty as a videocast and a podcast Video killed the radio star – but that was in the analog..
So what if you can’t explicitly advertise your cannabis on social media? There are other ways to use it and build your brand. It hardly seems fair. You’ve..
Content Marketing in the Age of the Experience Economy
Everything your brain processes is in the form of a story, and your brain thinks every story you hear actually happened to you Poor millennials. They’ve been..