To Blog or Not to Blog: It’s No Longer a Question
Blogging gives your company a voice and SEO savvy blogs give search engines plenty to grab onto; from there, the marketing magic begins. Here's 4...
OUR
ARTICLES
Articles to fuel your flywheel.
More Isn’t Always Better: Choose Quality Over Quantity When It Comes to Content
Today, content is cheap and easy to make, and we are flooded with it. See why quality is much more important that quantity when it comes to content.
ContentBacon
Nov 15, 2017
Surprising Blog Statistics That Can Help You Increase Readership
Continuous, new, relevant information brings people back to websites. A blog accomplishes this better than almost anything. Here are surprising stats.
ContentBacon
Oct 18, 2017
You Can Be WebMD Too: Creating Content People Are Searching For
People seek you out when they know you’re a trusted source for information. That’s the value proposition of a being subject matter expert.
ContentBacon
Oct 4, 2017
Content Marketing
It’s the Story that Sells: Not the Facts
Remember that FedEx commercial where Tom Hanks is stranded on a tropical island and he still delivers the package? Here's why storytelling sells.
ContentBacon
Sep 27, 2017
Growing Grumbles: Why You Should Encourage Customers to Complain
Check out the new article Growing Grumbles: Why You Should Encourage Customers to Complain
ContentBacon
Sep 27, 2017
The 5 Most Effective Words You Should Put in Your Next Email
These words spur people to action, which is great because they shouldn't have to think about what to do based on your email. See the five words.
ContentBacon
Sep 20, 2017
Content Marketing
HTML: Is It Worth It?
Are text emails winning the battle for clicks and opens? HTML may make emails flashy but plain text emails may just connect with your audience...
ContentBacon
Sep 13, 2017
What’s the future of SEO? Just Ask.
Digital assistants like Siri allow people to search by speaking, which is far less tedious than typing, they're now a preferred method of search.
ContentBacon
Sep 6, 2017
SEO & Digital Marketing
Put those blinders on: Why landing pages work.
Gone through all the trouble of cultivating a killer mailing list only to send them to your website’s homepage? It should be a landing page. Here’s...
ContentBacon
Aug 23, 2017
Want to be a Thought Leader? It’s All About Perspective, Not Product.
Is thought leadership part of marketing? You’ll talk about many things, but your brand won’t be one of them. Here's what isn’t a part of thought...
ContentBacon
Aug 16, 2017
Why You Should Use LinkedIn Published Articles (And How to Do It Right)
Like any social networking platform, LinkedIn lets you engage and share. Here's the difference between “Share an update” and “Publish an article.”
ContentBacon
Jul 19, 2017
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