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How to Make Your Content More Search Friendly Key takeaways Build your content around relevant and focused keywords Internal and external links to your..

What metrics are really important and what should you be tracking Key takeaways: The social media metrics you focus on depend on your business objectives...

The concept of Search Engine Optimization (SEO) is simple If you want to help prospects find your product or service online, you’ve got to create content for..

How blogging can take your business to the next level Yes, blogs are still a thing. What started out years ago as a personal space for people to write about..

Influencer marketing can improve brand recall, but it can be difficult to measure results Before you even ask if influencer marketing will work for your..

Understanding how mobile users read your content will help you write for them It’s been about 13 years since Steve Jobs walked onstage and introduced us to..

Set meaningful goals, track your progress, and know when to change your approach Content marketing is commanding the spotlight these days, and we don’t..

Launch your content to new heights with the help of long-tailed keywords. Here’s what to know about this impactful element. Key Takeaways:

Twenty trends to keep your marketing connected with consumers Welcome to the new decade, and what some pundits are calling the post-truth era. Emotion and..

How businesses can use value propositions build the foundation of a brand Think about companies with strong brand identities, and it won’t be long before a..

How to get your business back on track by going back to basics We all know the feeling of sitting in a meeting, letting your mind wander a bit, remembering a..