Let’s Get Legal: How Law Firms Can Build Their Brand
Does your law firm have a brand identity? It’s a story of value clients need to share your story and prospects want to validate their decision to...
OUR
ARTICLES
Articles to fuel your flywheel.
You Were Supposed to Laugh at That: Using Humor in Content Marketing
Humor can be a powerful way to help your content stand out from the crowd. See when and how to use it in content marketing.
ContentBacon
Sep 25, 2019
Is Building Your Subscriber List at the Top of Your To-Do List?
Social media seems more glamorous than email marketing, but who owns the connection between you and your followers? Time to rid the gatekeepers.
ContentBacon
Sep 18, 2019
Marketing: The Importance of Social Media Content Optimization
Your website is losing ground to social media, so it's very important to ensure your posts leave a positive first impression. Here is how to do that.
ContentBacon
Sep 11, 2019
Influencers: Do You Need Them?
They might raise awareness and boost your marketing efforts, but will an influencer answer your consumers’ questions and sway their buying decisions?
ContentBacon
Aug 7, 2019
Potty Mouth: The Case for and Against Using Profanity in Your Content
Profanity can feel completely offensive or authentic, depending on your audience’s interpretation. Here's how to know when and how to use it in your...
ContentBacon
Jul 31, 2019
Content Marketing
Infographics: Are They Part of Your Content Strategy?
We all know words are important but we're wired for images. Images transmit messages faster and this is why they should be part of your content...
ContentBacon
Jul 24, 2019
Marketing: Do You Really Have a Content Strategy?
Documenting your content strategy validates its viability by providing you with ways to measure its performance.
ContentBacon
Jul 17, 2019
Pivot Thinking: Help Your Organization Stop Looking at Marketing as an Expense
Marketing is an investment opportunity that generates revenue. ROI can make that clear. Here's how to help your organization pivot their thinking.
ContentBacon
Jul 10, 2019
The Difference Between Celebrities, Influencers, and Content Creators in Inbound Marketing
The best fit for your inbound marketing campaign could be a content creator, celebrity, or influencer marketing, depending on the context. Here's...
ContentBacon
Jun 26, 2019
Oh, the Places You'll Go: This Year's Choices for Content Marketing Conferences
The budget is tight, so which content marketing conferences in 2019 will give you the biggest bang for your buck?
ContentBacon
Jun 19, 2019
Strange Bedfellows: Surprising Retailers Getting into the CBD Game
CBD is becoming so popular that more and more retailers are starting to stock their shelves with it. Which companies? The answer may surprise you.
ContentBacon
Jun 14, 2019
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