Pivot Thinking: Help Your Organization Stop Looking at Marketing as an Expense
Marketing is an investment opportunity that generates revenue. ROI can make that clear. Here's how to help your organization pivot their thinking.
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Articles to fuel your flywheel.
The Difference Between Celebrities, Influencers, and Content Creators in Inbound Marketing
The best fit for your inbound marketing campaign could be a content creator, celebrity, or influencer marketing, depending on the context. Here's...
ContentBacon
Jun 26, 2019
Oh, the Places You'll Go: This Year's Choices for Content Marketing Conferences
The budget is tight, so which content marketing conferences in 2019 will give you the biggest bang for your buck?
ContentBacon
Jun 19, 2019
Strange Bedfellows: Surprising Retailers Getting into the CBD Game
CBD is becoming so popular that more and more retailers are starting to stock their shelves with it. Which companies? The answer may surprise you.
ContentBacon
Jun 14, 2019
Is SMS Marketing Part of Your Content Plan?
SMS marketing offers nearly instant engagement, plus the highest open rate in marketing - but you have to play by the rules. Here's how to get it...
ContentBacon
Jun 12, 2019
Three Content Marketing Books That Should Stand the Test of Time
In the content marketing field, the industry moves so fast it can be hard to publish a book on the subject in a timely fashion. Here are a few of the...
ContentBacon
Jun 5, 2019
Mobile Design: Honey, I Shrunk the Website!
Google predominantly uses the mobile version of online content for indexing & ranking. Here's what you need to know on optimizing your website for...
ContentBacon
May 22, 2019
Playing the Field: Is It Time to Break Up with Google?
Is there a way around advertising through Google? They need to be the core of your marketing strategy, but you can enhance your approach with a...
ContentBacon
May 8, 2019
Why User Intent Should Shape the Content You Create
In the past, if you wanted to enhance SEO, you just needed to use keywords. Now, content creators must write user-focused content or rankings will...
ContentBacon
Apr 24, 2019
Don't Let Your Content Rest in Peace – Reasons You Should Repurpose
Some content has a shelf life, and other content may not make sense to reuse at a later date. Some content, however, is evergreen. See how to...
ContentBacon
Apr 10, 2019
Virtual Reality Can Add a New Dimension to Content Marketing
Want to enhance your content marketing in a way you probably haven't thought of? Virtual Reality can add a new dimension to your efforts!
ContentBacon
Apr 3, 2019
Should You Or Shouldn’t You? The Case For Adding Webinars To Your Content Strategy
If you haven’t begun doing webinars yet, and you need a little nudge to get there, then read on. These are the top webinar benefits and best...
ContentBacon
Mar 13, 2019
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