Inbound vs. Outbound Marketing: The Ultimate Showdown
When it comes to inbound versus outbound marketing, there are some things to consider when deciding which is right for your business.
OUR
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Articles to fuel your flywheel.
Content Marketing
Tell a Compelling Story, and They Will Come
A compelling story is at the heart of any successful marketing content because we process information best in narrative form. Here's what to know.
ContentBacon
Nov 6, 2019
How Businesses Can Make Social Media Mean Business
Your business probably won’t be applying Instagram filters but you'll convert prospects by making them feel like the most important people in the...
ContentBacon
Oct 23, 2019
Demystifying Content Marketing
Content marketing should be the cornerstone of any marketing plan but most businesses don't understand it. Solve the mystery and make it work for you.
ContentBacon
Oct 16, 2019
Let’s Get Legal: How Law Firms Can Build Their Brand
Does your law firm have a brand identity? It’s a story of value clients need to share your story and prospects want to validate their decision to...
ContentBacon
Oct 9, 2019
You Were Supposed to Laugh at That: Using Humor in Content Marketing
Humor can be a powerful way to help your content stand out from the crowd. See when and how to use it in content marketing.
ContentBacon
Sep 25, 2019
Is Building Your Subscriber List at the Top of Your To-Do List?
Social media seems more glamorous than email marketing, but who owns the connection between you and your followers? Time to rid the gatekeepers.
ContentBacon
Sep 18, 2019
Marketing: The Importance of Social Media Content Optimization
Your website is losing ground to social media, so it's very important to ensure your posts leave a positive first impression. Here is how to do that.
ContentBacon
Sep 11, 2019
Influencers: Do You Need Them?
They might raise awareness and boost your marketing efforts, but will an influencer answer your consumers’ questions and sway their buying decisions?
ContentBacon
Aug 7, 2019
Potty Mouth: The Case for and Against Using Profanity in Your Content
Profanity can feel completely offensive or authentic, depending on your audience’s interpretation. Here's how to know when and how to use it in your...
ContentBacon
Jul 31, 2019
Content Marketing
Infographics: Are They Part of Your Content Strategy?
We all know words are important but we're wired for images. Images transmit messages faster and this is why they should be part of your content...
ContentBacon
Jul 24, 2019
Marketing: Do You Really Have a Content Strategy?
Documenting your content strategy validates its viability by providing you with ways to measure its performance.
ContentBacon
Jul 17, 2019
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