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Bacon Bits

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07-14-2017

Bacon Bits

“Would You Mind Repeating That?” How to Cultivate Brand Evangelists and Enlist Their Help with Inbound Marketing

Don’t let them be consumed by their own passion—keep kindling the fire.

Pay close attention if your idea of an evangelist is someone who speaks in tongues. That’s what a brand evangelist will do for you, and oh boy, is it sweet music. Brand...

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07-05-2017

Bacon Bits

Thought Leadership is the Same as Reputation? Why Didn’t You Just Say So!?

It’s market-speak for reputation-building, upgraded for these social media-powered days we live in.

Back in the dark and uninformed days before the Internet, there was no such thing as a “personal brand.” We had to make do with our reputation....

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06-28-2017

Bacon Bits

You Have Over a Bazillion Social Media Followers. Can You Convert Them into Customers?

Liking a post is not a buying signal.

Here’s what will happen when you deposit the 537 Instagram likes your post got into your checking account: Nothing.

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06-21-2017

Bacon Bits

The Jedi Mind Trick that Converts Leads into Customers

We call them leads, but they’re not going to be led anywhere.

Magic tricks work because we want to believe what we see. The “magic” part is that we are delighted by the result. Jedi Master Obi-Wan Kenobi never pissed people off. He sent them on...

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06-14-2017

Bacon Bits

Why CRM Tools Aren’t What You Need to Help You Turn Leads into Customers

Yes, if you remember it’s only a tool. No, if you think it’s going to be a solution.

Spoiler alert: This paragraph is the only thing you need to read to get the TLDNR version of why your CRM tool is not the reason you’re unable to convert leads...

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06-07-2017

Bacon Bits

Everything You Ever Wanted to Know About CRM Lead Generation but Were Afraid to Ask

Like nuclear fission, there are a bunch of small things that lead to a massive chain reaction.

Do the Google thing on “CRM lead generation” and your head will explode. You’ll be told repeatedly that it’s ‘the most important software tool there...

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05-31-2017

Bacon Bits

The Curious Occurrence of the Sentence Case Subject Line

They get a higher open rate than something your 10th grade English teacher would appreciate.

You are not being punished. Please follow our instructions so you’ll understand what we’re talking about. Go take a look at your email inbox list. Do...

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05-24-2017

Bacon Bits

Question Marketing: Can You Answer the Questions of Your Best-Qualified Leads?

A different approach to objections opens the opportunity to market with questions.

“An objection is not a rejection; it is simply a request for more information.” That’s from psychologist, entrepreneur, and best-selling author Bo Bennett. Those...

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05-17-2017

Bacon Bits

From Strangers to Promoters: How to Make it Through the Four Stages of Evolution

Customers can love your product, but what they lust for is the ability to share the story of the experience your product gives them.

Cue the orchestra, channel your inner Frank Sinatra, and belt out your best ‘strangers in the night…exchanging...

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