Don’t let them be consumed by their own passion—keep kindling the fire.
Pay close attention if your idea of an evangelist is someone who speaks in tongues. That’s what a brand evangelist will do for you, and oh boy, is it sweet music. Brand...
07-05-2017
It’s market-speak for reputation-building, upgraded for these social media-powered days we live in.
Back in the dark and uninformed days before the Internet, there was no such thing as a “personal brand.” We had to make do with our reputation....
06-28-2017
Liking a post is not a buying signal.
Here’s what will happen when you deposit the 537 Instagram likes your post got into your checking account: Nothing.
06-21-2017
We call them leads, but they’re not going to be led anywhere.
Magic tricks work because we want to believe what we see. The “magic” part is that we are delighted by the result. Jedi Master Obi-Wan Kenobi never pissed people off. He sent them on...
06-14-2017
Yes, if you remember it’s only a tool. No, if you think it’s going to be a solution.
Spoiler alert: This paragraph is the only thing you need to read to get the TLDNR version of why your CRM tool is not the reason you’re unable to convert leads...
06-07-2017
Like nuclear fission, there are a bunch of small things that lead to a massive chain reaction.
Do the Google thing on “CRM lead generation” and your head will explode. You’ll be told repeatedly that it’s ‘the most important software tool there...
05-31-2017
They get a higher open rate than something your 10th grade English teacher would appreciate.
You are not being punished. Please follow our instructions so you’ll understand what we’re talking about. Go take a look at your email inbox list. Do...
05-24-2017
A different approach to objections opens the opportunity to market with questions.
“An objection is not a rejection; it is simply a request for more information.” That’s from psychologist, entrepreneur, and best-selling author Bo Bennett. Those...
05-17-2017
Customers can love your product, but what they lust for is the ability to share the story of the experience your product gives them.
Cue the orchestra, channel your inner Frank Sinatra, and belt out your best ‘strangers in the night…exchanging...
