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Tips for Optimizing Your Cannabis Website for SEO

The cannabis playing field is getting even more crowded, and you’ll get lost in the noise unless you use SEO to boost your brand signal

Demographics and Buying Habits of the Cannabis Industry

All cannabis product consumers are not created equal. The more you know about demographics and buyer intent, the better you can market to them.

3 Tips to Creating Content That Converts

Three effective ways to create content that moves prospects toward a purchase or conversion

9 Most Frequently Asked Questions from Our Prospects

Need someone to shoulder the content burden for you? We’re here to take on the heavy lifting!

How to Drive Sales with Compelling Data Visualization

What is data visualization, how do you do it effectively, and why does it work so well? 93% of all human interaction is visual 80% more people are willing to..

Once Upon a Time: How Storytelling Fits into Your Business Marketing Strategy

How to use the power of words to capture your audience Emotions drive preferences and buying decisions. We adopt stories to give ourselves permission to make..

The State of the Cannabis Industry on Social Media

What can you say about your cannabis brand or product? Social media is a perfect environment for educational conversations. Keep shareable information focused..

Key Takeaways from HubSpot INBOUND 2020

We couldn’t be there in person, so HubSpot transformed INBOUND 2020 into a virtual event Marketers are engaging consumers in different ways. Company culture..

Marketing for the COVID-19 Holidays Season

Consumer behavior this holiday season will be shaped by what we’ve already experienced throughout the year because of COVID-19. Online shopping will explode.

Marketing & Cannabis: A Review of Some of the Most Effective Tactics in the Industry

Inbound content marketing allows you to have a deeper and less restrictive relationship with prospects about cannabis products Cannabis ads remain prohibited..

7 Tips to Stick the Landing: Best Practices for Perfect-Score Landing Pages

Story, simplicity, and intrigue. Create better landing pages with these elements in mind and convert more leads. Without a great landing page, your campaign..

A Guide to the Buyer's Journey

Buyers are on a journey of discovery. Does your content help them find their way? The buyer’s journey commonly has a trio of stages. What you share with a..