Know Thy Audience: Tell Them What They Want to Know, Not What You Want Them to Hear
You likely have different content types to communicate different things as people move from prospect to customer to advocate. How deep is yours?
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Articles to fuel your flywheel.
Why Doesn't Anyone Like Me? What the Latest Social Algorithms Mean for Your Organic Postings.
In their effort to capture user attention & increase time spent online, social media networks have altered their approach to content sharing on...
ContentBacon
Dec 13, 2017
Thought Leaders Are Made, Not Born. Here’s How to Become One.
There aren’t any thought leaders out there who started out that way. They were made – or rather, they made themselves. Here’s how you can do it, too.
ContentBacon
Dec 6, 2017
Smartly Stupid: The Counterintuitive Reason Why We Don’t Catch Our Own Typos
It's easy to find mistakes in other people's writing, but very difficult to find them in our own. Here's why your brain doesn't catch your typos and...
ContentBacon
Nov 29, 2017
To Blog or Not to Blog: It’s No Longer a Question
Blogging gives your company a voice and SEO savvy blogs give search engines plenty to grab onto; from there, the marketing magic begins. Here's 4...
ContentBacon
Nov 22, 2017
More Isn’t Always Better: Choose Quality Over Quantity When It Comes to Content
Today, content is cheap and easy to make, and we are flooded with it. See why quality is much more important that quantity when it comes to content.
ContentBacon
Nov 15, 2017
Surprising Blog Statistics That Can Help You Increase Readership
Continuous, new, relevant information brings people back to websites. A blog accomplishes this better than almost anything. Here are surprising stats.
ContentBacon
Oct 18, 2017
You Can Be WebMD Too: Creating Content People Are Searching For
People seek you out when they know you’re a trusted source for information. That’s the value proposition of a being subject matter expert.
ContentBacon
Oct 4, 2017
Content Marketing
It’s the Story that Sells: Not the Facts
Remember that FedEx commercial where Tom Hanks is stranded on a tropical island and he still delivers the package? Here's why storytelling sells.
ContentBacon
Sep 27, 2017
Growing Grumbles: Why You Should Encourage Customers to Complain
Check out the new article Growing Grumbles: Why You Should Encourage Customers to Complain
ContentBacon
Sep 27, 2017
The 5 Most Effective Words You Should Put in Your Next Email
These words spur people to action, which is great because they shouldn't have to think about what to do based on your email. See the five words.
ContentBacon
Sep 20, 2017
Content Marketing
HTML: Is It Worth It?
Are text emails winning the battle for clicks and opens? HTML may make emails flashy but plain text emails may just connect with your audience...
ContentBacon
Sep 13, 2017
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