Social media

How your company responds during a negative situation says a lot about it. Here’s how to handle marketing in times of crisis. Key takeaways: How to Respond in..

What can you say about your cannabis brand or product? Social media is a perfect environment for educational conversations. Keep shareable information focused..

  Put out a fire or brainstorm? A social media calendar moves you out of the reactive mode. There’s nothing wrong with living in the moment. Sometimes it..

  Influencer marketing can improve brand recall, but it can be difficult to measure results Before you even ask if influencer marketing will work for your..

Pick your platforms because they’re efficient, not because they’re popular You wake up with a start, gasping for breath. The nightmare is still vivid, as if..

The answer is yes, but only if it’s approached the same way you build a case: with due diligence and research Social media is as essential for professionals as..