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How to Get to Know Your Target Audience

Before you create a successful content marketing strategy, you must know your target audience, including the journey they go through to make a purchase and the..

B2C Blogging: Connecting with Customers Through Storytelling

Most content marketers today understand how important blogs are. Here’s how to start telling better stories and deliver value to your customers.  

B2B Blogging 101: Your Guide to Better Inbound Marketing

B2B blogging has never been more important. Where do you start? And how do you create engaging content that will also please Google?

Why Does Content Quality Matter for Search Performance?

Your readers want quality content from you, but so does Google. Here’s why value-added content helps you rank higher.  

Law Firms: You Need These 9 Blog Writing Tips

Every industry has unique content needs, and law firms are no exception. They require professional, compassionate, well-written, and valuable blog posts...

ContentBacon Hires VP of Marketing to Double Down on Storytelling at Scale

  Dreams do come true when you focus and don't give up! We met Jason over three years ago and knew he would make a great addition to our team. Luckily we were..

How to Hire the Best Content Writers for Your Brand

Great writers will accurately reflect your brand voice and help you free up time to focus on your business.

Is AI Going to Replace Content Writers?

AI probably won’t replace writers, but here’s what you need to know about how it is changing the writing world – and how integrating it with human work has..

Does Content Writing Matter for My Industry?

You may think content doesn’t matter to your audiences, but most people are now getting their information online. That means having good, informational,..

3 Simple Hacks for Better Article Writing

Is your content just not hitting your targets? These three hacks will give your articles an instant boost.

Content Agency or Freelancer for Hire: What’s the Difference?

Looking to outsource content? Freelancers and agencies are both solid options, but an agency will usually give you a more comprehensive approach.

4 Signs You Need to Hire a Content Writing Service

If your content just is lackluster, not reaching the right audience, or you don’t know where to start with inbound marketing, you may be ready to hire a..