How to Incorporate Influencer Marketing into Your Strategy
People are no longer swayed by paid marketing tactics. If you want to increase sales and engagement, then it’s influencer validation or bust. By...
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ARTICLES
Articles to fuel your flywheel.
Tweaking Your Content to Play Nice with Voice Search
About a third of all web browsing sessions will happen without a screen using devices like Google Home. Is your content ready to be accessed that way?
ContentBacon
Nov 21, 2018
Work Smarter, Not Harder - Why You Should Take Your Business Inbound
Inbound marketing helps prospects discover you. Take a look at why it's a smarter strategy than outbound marketing, which is like driving the wrong...
ContentBacon
Oct 24, 2018
Going Inbound: Attract, Engage, and Delight
Successful brands now position themselves to be discovered through inbound marketing efforts that attract, engage, and delight customers. Here's how.
ContentBacon
Oct 22, 2018
Inside the Buyer's Journey
What is the buyer’s journey and why is it important for inbound marketing? Buyers go through a process much like a journey that takes them from...
ContentBacon
Oct 17, 2018
More than Keywords: Three Ways Content can increase your Professional Firm's Visibility
How can law firms use content to increase visibility? Marketing is no longer about who’s got enough money to scream the loudest and most frequently....
ContentBacon
Sep 5, 2018
How Legal Professionals Can Leverage LinkedIn
How can legal professionals use LinkedIn, the only platform that specializes in business networking, to find prospects? Here are tips for law firms.
ContentBacon
Aug 22, 2018
How Search Phrases Tell You Where People are in Their Buyer’s Journey
How do search phrases help you understand where a customer is in the buyer’s journey? Look at these four search phrases to see where someone is.
ContentBacon
Jul 17, 2018
Thought Leadership and Why it Matters
Content on the “what” and “how” of a product or service is important but it's not your prospect's priority. See thought's leadership's role in...
ContentBacon
Jul 11, 2018
The Most Effective Way to Successfully Market Your SaaS platform
What is the best way for SaaS platforms to market themselves? We explore how to lead with the problem, and close with your SaaS solution.
ContentBacon
Jul 4, 2018
Know Your Buyer Persona: Is the Content You’re Delivering Reaching the Right Audience?
Are buyer personas important for B2B marketing? You must understand your audience's individual problems and solve them in order to sell effectively.
ContentBacon
Jun 27, 2018
Think Like a CEO: How to Talk Tech to Executives
How do you position yourself as a thought leader to tech decision-makers? These tips help you capture the attention of the right tech-related...
ContentBacon
Jun 20, 2018
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