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SEO & Digital Marketing

How AI-Powered Content Can Revolutionize Your ROI

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Automation and AI-powered content can help you improve your content marketing strategy. Here are some insights into how to make your content creation as seamless as possible.

Key Takeaways:

  • Improve your content production and CRO with AI, even if your content is already engaging. 
  • Personalization is key in all marketing campaigns today, and AI is vital to making that happen.
  • AI helps marketers track content performance, so it’s important to understand the myriad AI tools available.

Content marketing and search engine optimization (SEO) have produced millions of dollars in conversions over the past 30 years. The ideal content mix requires some experimenting, but should mainly be based on customer data. Artificial intelligence (AI) can help you find and use that data to your best advantage.

As a professional marketer, you're likely well-versed in AI and may have even utilized AI tools to bolster your content marketing strategy. This guide covers everything you need to know about AI-powered content and how automation and other modern tools can improve your content creation efforts. 


Focusing content strategy with AI

Say people are driving around looking for a vegan pizza place and your vegan restaurant doesn’t appear in mobile search. That’s a problem. 

AI solves this issue by predicting the type of content that people are likely to be interested in based on their past interactions. This more relevant content will rank higher in search results, and you will have a better chance of connecting with mobile users.

You can also determine your audience's needs using AI sentiment analysis, which follows online conversations, connects your content with your brand voice, optimizes your marketing initiatives, and helps you understand how your audience feels about your business. You need all this data to ensure your content is on target – otherwise, people will think it is too generic and irrelevant to them. 

AI saves advertisers time and resources when creating content by:

  • Streamlining daily tasks
    So many of marketers’ daily tasks – such as the heavy lifting involved in lead nurturing – are repetitive and monotonous. Creating content and setting up an effective lead nurturing strategy take time and effort, but you can do it better and faster with AI’s help. 
  • Improving your digital marketing
    AI can automate website optimization activities like writing meta descriptions. If you're crafting a blog article, for example, you can use AI to optimize your content so you can focus on writing rather than technical issues. 
  • Customize your content marketing efforts
    AI-driven automation technologies can instantly develop the basics for customized content for each target demographic, allowing you to reach more people faster. AI-powered content technologies can also optimize post timing and placement across numerous platforms, helping you to reach the right people with relevant content at the right time.

It’s important to remember that AI is a tool and not a complete replacement for a human’s contribution. AI-powered content solutions can help streamline a lot of processes, but a human will still be required to massage the content it creates for readability, adherence to brand voice, and accuracy. Plan to add a review period to look over the materials and make certain they’re exactly as you’d like them to be. 


How to use AI-powered content tools to punch up CRO

AI-powered content solutions can assist your marketing team in pinpointing the ideal content for consumers by mining specific demographic data. This AI-powered research will help you focus your content topics for:

1. Landing page optimization 
AI can optimize landing page design and help you understand visitor behavior. This data can be used to customize landing page content and recommend new content.

2. Dynamic content personalization
Your ideal audience is already bombarded with ads and messages, but AI can help you stand out from the crowd. Your messaging can be customized to their tastes and for the platforms they prefer, meaning you reach them where they are with the right messaging.

3. Behavioral targeting and segmentation
AI-powered content can assist you with creating enticing landing pages that align with what’s important to each of your audience segments. For example, a travel firm may use AI to tailor landing pages to a visitor's location, interests, or previous purchases. 

Taking these steps will go a long way toward ensuring your organization is maximizing its conversion rate optimization (CRO) efforts. Your content will be more tailored to the audience you’re hoping to reach, and the people who see it will thus likely find it more valuable. Tracking the metrics will help you gauge the effectiveness of these AI-powered content strategies so you can adjust or replicate as needed. 


Enhanced content performance tracking

You can't tell for sure whether your content marketing is working unless you set key performance indicators (KPIs) and track your metrics. Here’s how the numbers make a difference:

  • You can track your content’s performance and thus optimize your content strategy with AI.
  • Your team gets the insights it needs to detect which content types – videos, infographics, audio, or articles – to drive engagement and conversions. 
  • You can compare the engagement levels of blog posts, social media posts, and emails over a period of time to help you decide which content is most effective for your marketing strategy.
  • You can then use those metrics to determine which types of content should be recreated, repurposed, or scrapped in the future, which will optimize your time and effort.

For instance, you can use AI to analyze user engagement, such as time spent on a page, to determine which content types are most effective and which need to be improved. This gives you a competitive advantage over other providers in your space, and that will only become more stark as your team evolves with emerging AI-powered content tools.


How to take maximum advantage of generative AI tools 

AI-powered content tools can help you streamline your operations, but they are only as effective as the people using them. You need to provide clear, thorough prompts and conversational commands to help AI tools write user-centric text. 

You also need to focus on quality above quantity, because these tools are best utilized as a co-pilot to create tailored, high-quality content rather than hundreds of shallow articles. A smart content strategy always requires people and AI-driven tools to work together.

After your content is created, you must take time to review and refine. AI-generated documents should be treated as first drafts, not final content. Treat them as starting points for human edits and refinements, and always make time to fact check what’s provided.  

You may already use AI-powered content tools to create and test content. Try these AI solutions to further optimize your processes:

  • SEMRush
    Delivers keyword research, site audits, domain analysis, rank tracking, competitor SEO analysis, and domain performance analytics 
  • Surfer SEO
    A suite to evaluate high-ranking content in an industry, uncover keywords and phrases, and optimize blogs for search engine visibility. It recently introduced an AI blog writing add-on that leverages Surfer’s main product features.
  • Ahrefs
    A keyword, backlink, and rank-tracking tool that helps marketers examine competitors' backlink profiles, find high-quality link-building opportunities, and track a website's search engine rankings
  • Unbounce
    A landing page builder that helps you create, test, and optimize page variations to boost conversions. It includes an AI writing tool to automate content creation.

AI has radically changed the way content is created, distributed, and consumed, but it’s not without downsides. The time required to learn and stay abreast of all the latest developments in AI can be more than you can manage, for example. That’s why you need experts to help you leverage AI’s game-changing capabilities.


Leverage AI’s benefits with ContentBacon’s content subscriptions

AI is now essential in a successful marketing strategy. ContentBacon’s content subscriptions are built on an entire suite of AI-powered tools, and the experts who know how to use them. Our AI-driven processes eliminate guesswork so your content is based on data and data-driven decisions.

Things are changing fast, and our experts adapt quickly to get you the best content marketing results in the shortest time. Contact ContentBacon today to get started leveraging AI-powered content solutions for more profitable content marketing results.

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