Inbound marketing

As we wrap up another year of innovative ideas and insightful strategies, it's time to take a journey through our 2023 article collection.

Social listening and analytics tools reveal your customers’ preferences on social media, and these insights can help brands design content, engage audiences,..

Do you truly know the journey your customers are taking to convert? Find out why you need to define each stage and align it to your marketing flywheel. Key..

A customer’s value doesn’t end when they buy in to your business. By delivering the right content at the perfect time, you can elevate your customers to..

Is your content working for you? This flywheel marketing guide will teach you how to harness momentum and overcome content inertia. Key Takeaways

What makes a Prospect become a Customer? It all depends on whether your high-conversion content strategy delivers the right value at the pivotal moment.

Your qualified leads could leap exponentially with the right automation setup—businesses that use lead nurturing automation see a 451% jump in qualified leads!

If you follow the flywheel, you’re building a steady stream of interested Strangers using your passionate Promoters. Learn how to pass the momentum and retain..

Webinars are exploding in a post-COVID-19 world where virtual events reign supreme (and probably will for the foreseeable future), so best practices are more..

The flywheel vs. sales funnel have plenty of similarities, but there are a few important ways one of them stands out

You need an intimate understanding of your customer and the obstacles they face at every touchpoint along the way. Start with these questions. Key Takeaways:

All cannabis product consumers are not created equal. The more you know about demographics and buyer intent, the better you can market to them.