A Year’s Supply of Bacon Bits - 2018
Six recurring themes in digital marketing this year
Time flies when our tribe of scribes are crafting hundreds of pieces of content each month for our many customers. Telling their stories took us in many directions this year. Even so, we noticed some well-defined patterns as we kept our finger on the pulse of digital marketing through 2018.
At the core of every piece of content is a story. Each story must resonate with a group of people who are looking for education, perspective, or validation. This year, our storytelling orbited around six main themes.
We write our Bacon Bits not to pontificate, but to share what we observe. It’s why two of the most often-used words in our articles this year are “How” and “Why.” Here’s a year’s supply, sorted by theme. Bon Appetit!
Inbound marketing and the buyer’s journey
Sight, sound, and words
Targets (Cannabis and professional services and millennials, oh my!)
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