The Ultimate Guide to Cannabis Marketing

We'll help you remove any uncertainties

The rules and regulations surrounding the cannabis industry can bet a bit hazy at times - no pun intended. Cannabis products are legal for sale to adults in nine states and Washington, DC. It's legal to use for medical reasons in another 30 states.

Yet the Drug Enforcement Administration (DEA) considers it as a Schedule 1 Controlled Substance, meaning researchers need permission from the Food and Drug Administration (FDA), the Drug enforcement Administration (DEA), and the National Institute on Drug Abuse (NIDA) to legally study cannabis.

So now what?

The Reality is that the rules surrounding the cannabis industry are ever-changing. Success requires staying ahead of the curve, having a pulse on the industry and regularly sharing content that demonstrates real knowledge and expertise.

• 5 Tips for Writing Attention-Grabbing Cannabis Content

• Cannabis and Copywriting: Staying away from Lawsuits

• How to Effectively Market Your Cannabis Business

• How to Grow Your Cannabis Brand

• The Dos and Dont's of Marketing Marijuana

• How to Properly Handle an Attack to Your Cannabis Brand

• Advantages of Working with a Cannabis-Centric Marketing Agency

• The Surprising Truth About the Target Market for Cannabis

• What Big Pharma Means to the Cannabis Industry

• The Most Effective Marketing Tactics for Cannabis

• The Top 13 Cannabis Marketing Blogs and Newsletters

• Tips for Optimizing Your Cannabis Website for SEO

• Demographics and Buying Habits of the Cannabis Industry

• The State of the Cannabis Industry on Social Media

59 million adults in the United States now have legal access to cannabis.  In Canada, the sale of cannabis to adults is now legal

Worldwide sales of cannabis reached $9.5 billion in 2017

Of the $9.5 billion in 2017 cannabis sales, $8.5 billion of it was in the United States

Since 2018, an estimated 75 million adults worldwide have access to cannabis products 

Global consumer spending on cannabis products is estimated to triple in 2022.  It will reach $32 billion- $23.4 billion of which will be attributed to the United States

Inbound marketing is the art and science of sales through education. That's why it works for companies in CANNABIS, TECHNOLOGY, and HEALTHCARE. So the question isn't so much whether inbound marketing is right for your business --of course it is-- but which inbound strategy is going to produce the results your business needs.

Cannabis brands must navigate the challenge of regulations - which may drastically change in the near future- and search for ways to gain trust by positioning themselves as thought leaders about a substance that's been used for thousands of years...but which can claim scant validation by research.


How do you push a signal through the noise when the bandwidth is so narrow?


You need to source and distribute custom content.

Inbound marketing is a subset of content marketing that revolves around three experiences that you can provide your prospects:

• Content that piques a prospect’s interest and attracts them to your brand as a trusted guru in your field or industry with easily digestible insights
• Content that provides deep insight that your engaged prospect can use to combat their pain points and reach their goals
• Content that supports and empowers the post-purchase buyer to find delight with your product, service, or brand

When your customers are thrilled by a product and feel like you’ve been listening to their needs every step of the journey, this creates an infinite loop of pleased customers who become delighted promoters. Those promoters spread the word about their fantastic experience to attract a constant stream of new prospects.

That’s really what makes inbound marketing so powerful. The investment it takes to acquire each customer turns into momentum that fuels the cycle.

As your strategy gains velocity, it can scale progressively larger—your devoted promoter base grows exponentially with time and with the continuous stream of intrigued prospects and happy customers.