Free Guide: Marketing in times of crisis
We’ve all become too familiar with crises. Whether it's a war, global health event, social justice movement, or brand controversies, it’s important to know how to respond appropriately and empathetically as an organization.
Many brands (clearly) do not know how to approach marketing in times of crisis. What do you do when you’re the communicator for the organization? How do you respond in a way that will be impactful and heartfelt? This article will cover key considerations for marketers and leaders, along with action steps.