Fit2Go is a fresh meal delivery service that caters to
Fit2Go has seen significant growth through a variety of marketing channels like
Fit2Go turned to ContentBacon for a full reset on the company’s marketing endeavors. Founder Cesar Quintero, despite already having massive amounts of knowledge centered around fitness and health, struggled to turn that knowledge into content that could be used on their website and other marketing channels.
ContentBacon worked closely with Quintero to develop a robust marketing strategy that included high-quality educational content focused on fitness and health.
A consistent social media schedule was enacted to keep customers engaged, as well as a monthly newsletter that went out to Fit2Go’s entire customer database.
The monthly newsletter highlighted new blog content on the Fit2Go website and also oﬀered updates on menu items and any promotional deals that became available each month.
After Fit2Go began working with ContentBacon, its website became a destination for health and fitness resources and dietary education. By creating this new online destination, a variety of metrics quickly began to change, including:
By driving more traﬀic to the Fit2Go site, the company was able to increase conversion of its own free trial as opposed to a promotional marketing oﬀer through a company like Groupon. By controlling the traﬀic, Fit2Go significantly increased their margins when compared to using promotional marketing sites and added a large number of marketing prospects to their email database that could be retargeted at a later time.
These increased marketing eﬀorts have allowed the Fit2Go brand to become more recognizable in the meal delivery industry and have helped the company withstand a number of new competitors entering the space—including several competitors that have since shut down operations.
Today, Fit2Go continues to grow its market share in the South Florida community and has even expanded into Orlando and has plans to launch in Austin, TX. ContentBacon is proud to have been a part of Fit2Go’s growth and stands ready to assist this burgeoning brand in becoming a powerhouse in the fresh food meal delivery space in the months and years to come.
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