Download the Customer Voice Worksheet

This simple worksheet with examples of potential answers will help you get to brainstorming:

• Content type? (i.e., Tweets, blog posts)
  
  
• Reader (i.e., potential customers, marketing professionals)
  
  
• Reader feelings (i.e., eager to find interesting information, looking for a solution)
  
  
• Your tone should be (i.e., informative, approachable, helpful)
  
  
• Write like this (i.e., “Did you know? The 8-hour work day was invented to help people work less. Get the skinny here.”)
  
  
• Tips for writing (i.e., use lots of questions, avoid sounding authoritative, invite others to learn and discover.)