Download the Customer Voice Worksheet

This simple worksheet with examples of potential answers will help you get to brainstorming:

  • Content type? (i.e., Tweets, blog posts)

  • Reader (i.e., potential customers, marketing professionals)

  • Reader feelings (i.e., eager to find interesting information, looking for a solution)

  • Your tone should be (i.e., informative, approachable, helpful)

  • Write like this (i.e., “Did you know? The 8-hour work day was invented to help people work less. Get the skinny here.”)

  • Tips for writing (i.e., use lots of questions, avoid sounding authoritative, invite others to learn and discover.)