Career for Content Marketing Strategist
When you have a problem, do you turn on the TV and hope you see an ad for the solution? Or do you put on your researcher hat and proactively find what you need? Now that Google dominates the world, the vast majority of us scurry over to our favorite search widget whenever we have a question that needs a timely answer. In other words, inbound marketing helps you build genuine connections by telling stories that matter to people who want to hear them.
Career for Content Marketing Strategist
Our core values are near and dear to our hearts. For us to have equal footing in a belief system, you must live, breathe, and eat B.A.C.O.N!
- Bullshit free zone
- Act with integrity
- Constantly curious and creating
- Outrageous customer service
- NO Dickheads Allowed
If you find yourself saying, “Yeah, right on!” then continue reading. If not, feel free to bail here. We know there won’t be a love connection.
You might be a fit if...
You’re a rockstar communicator. You love talking to people, both on the team and with our customers. You aren’t afraid to pick up the phone and call when email or chat aren’t getting it done. You take care of our customers in a branded, friendly, proactive, and efficient manner with appropriate follow-up as necessary.
You live and breathe content marketing; you understand each piece of content we create, best practices for creating and executing them, measuring success, and are able to educate the customer along the way. You stay up to date on trends and can roll up your sleeves with our creatives.
You’re a zealot for results. You love digging into different industries to understand every target audience, and you know how to create content to make an impact at every stage of the buyer’s journey. You understand how to set SMART goals for content, can track results, communicate impact, and make recommendations to improve them.
You’re extremely well organized. You are comfortable managing a lot of moving pieces at different stages, and following up on what you need. You can manage your calendar, keep tabs on specified and implied action items, and raise your hand when you need help.
You’re a natural solution creator. You look for ways for you and your team to work more efficiently and you create positive change in the teams you’re a part of. You step up and create a solution rather than wait for one to be created for you.
Creating results through content strategy: We are fundamentally a content provider. Our customers need content to help achieve their marketing and sales goals, and your job is to make sure their subscription or project is best positioned to do that. You’ll need to establish a baseline, determine the best direction for the pieces in their purchase, recommend changes to a subscription where it makes sense, establish goals, and make sure we’re tracking them.
Creating an amazing customer experience: You’re part of a team-based approach to taking care of our customers. You’ll onboard new accounts, and answer customer questions regarding their content subscriptions, projects, and requests. You’ll communicate results and make recommendations on changes to subscriptions, adding-on projects, and overall changes to achieve better results. You’ll handle issues if they come up, and do it while leaving our customers feeling taken care of.
Project Management: You'll be the primary point of contact for our customers with specialty projects. You need to be able to coordinate a lot of moving pieces between a lot of different contributors and provide an outstanding customer experience every time. You move quickly but efficiently, understand how to follow a process (and make it your own). You can manage deadlines and make sure we deliver on time, on target, and achieve results.
- Bachelor’s degree preferred with concentration in marketing, communications, journalism, public relations, or a relevant field
- Minimum of 3 years of experience in content development, social media, and email marketing
- Preferred Certifications: Google Analytics, HubSpot Inbound Marketing
- A working understanding of common CRMs and CMS systems. HubSpot, WordPress, social media platforms, social media management tools, email marketing platforms, Google Analytics, Google Search Console, AHREFs, and many of the tools in a marketer’s toolbox.
- Basic technical knowledge of HTML/web publishing
- Impeccable verbal and writing skills with attention to detail, grammar, and style
- High-speed internet and a functional computer are required.
Like the rest of our team, this position is remote! This position may start part-time for a few weeks to make sure we're a great match for each other.