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Demographics and Buying Habits of the Cannabis Industry

All cannabis product consumers are not created equal. The more you know about demographics and buyer intent, the better you can market to them.

Going Mobile with Your Marketing

    Understanding how mobile users read your content will help you write for them It’s been about 13 years since Steve Jobs walked onstage and introduced us to..

Right on Target: Setting Goals for Your Content Marketing Strategy

  Set meaningful goals, track your progress, and know when to change your approach Content marketing is commanding the spotlight these days, and we don’t..

Get Comfy with Your Site: Data You Should Check Each Month

  Users are actually telling you how to improve your inbound content marketing Inbound marketing is driven by content. Content is driven by storytelling. Maybe..

Can Robots Really Write Articles that Humans Want to Read? A Look at Technology-Infused Content.

One robot-generated sports report, coming up Even as you read this, content creation robots are … well, creating content. We were about to say they were busy..

ROI = IDK? How to Tell if Content Marketing Works When You Can’t Measure It

Are we measuring the right thing to start with? Brace yourself—it doesn’t matter how well written the content on your website is. Statistics show that more..