Navigating Paths of Growth and Wisdom: A Year of A Side of Bacon
Today, we're excited to share with you a special roundup of Wendy's LinkedIn Newsletter, "A Side of Bacon”. This is more than just a collection of articles;..
Key Takeaways:
Do you ever feel like your technical and marketing teams are speaking different languages? Bridging the gap between these two groups can be challenging, but you’ll risk being left in the dark if you don’t. After all, marketing and technology go hand-in-hand. Where would we be without martech or technical marketing?
Imagine you're in a meeting and the technical team starts discussing API integrations, databases, and server-side rendering. That might feel like a foreign language to many non-technical professionals, but there’s plenty you can do to facilitate communication between your marketing and technical teams. For starters, encouraging team members to ask questions gives you a peek into what matters to them. That helps you understand them, which helps you communicate effectively.
That’s far from the only change you can (and should) make to bring your teams together, though. Your goal is to find ways to understand each other, and it all starts with speaking the same language.
Helping your teams communicate more efficiently is easier than you think. Here are four tips to help bridge any jargon gaps and increase productive interactions.
Establish a shared language
Your first step should be to establish a common language. Technical jargon can be overwhelming for non-technical team members, and marketing lingo can be equally perplexing for those on the technical side.
Start by creating a glossary of commonly used terms to make sure everyone is on the same page. This glossary should be easily accessible to all team members and include simple, clear definitions of any technical terms that might be used. A shared language enables your team to more efficiently communicate and work together. It's a simple but really important step.
Foster communication
Now that you understand each other, it's time to nurture that line of communication between your technical and non-technical teams. This means creating a space where everyone feels comfortable sharing ideas and asking questions. Here are some quick tips:
Remember, communication is a two-way street. Ensure you're not only providing opportunities for your team members to speak up, but also actively hearing what they have to say and responding to their concerns. This encourages trust and openness, which is the only way you can truly collaborate effectively.
Promote collaboration
No project can be successful without collaboration, so set clear expectations for each project. Here are some ideas to assist you as you get started:
Remember, collaboration is not just a buzzword. By promoting it within your teams, you're fostering a positive work culture as well as ensuring that your projects are delivered on time, within budget, and to the highest standard.
Embrace diversity
Ah, diversity – the spice of life. It's what makes us all unique, brings new perspectives to the table, and ultimately makes us stronger as a team. It comes in many forms, too, including cultural, linguistic, educational, socioeconomic, neurodiversity, and more. Embracing these differences opens us up to a world of possibilities. Each team member brings a unique set of experiences and skills that can be leveraged to address challenges from multiple angles.
Picture this: You're working on a project with a diverse team of individuals. You've got a whiz with numbers, a creative genius, and a master of organization. Now, imagine trying to tackle that same project with a team full of people who all have the same skill set. It would be like trying to cook a gourmet meal with only one ingredient.
Celebrate diversity within teams by recognizing individual contributions and successes together. When we take the time to appreciate what makes each team member unique, we create a sense of belonging and inclusivity that is a big part of a positive work environment.
Here’s a pro tip: The right internal communications go a long way toward helping your teams understand each other. It’s a lot easier for everyone in tech and all your marketing staff to come together and speak the same language if they are also armed with your company’s perspective. In other words, it’s all about aligning your mission with your team.
That’s where ContentBacon comes in. We’ve got teams of pro writers, editors, and strategists standing by to craft the perfect branded internal copy to support your team and help them communicate more effectively. Whatever you need, we’ll whip it up and serve it up – still sizzling – on a silver platter!
Let’s talk about how the right content can support your team’s communication. Schedule a call with us today!
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