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Key takeaways:
The global reliance on artificial intelligence (AI) is increasing. One estimate from IDC is that spending across the globe on AI-centric systems is expected to hit $154 billion in 2023.
Whether in the form of virtual assistants, Spotify recommendations, Google search results pages, or smart devices, AI is changing the way we do just about everything. It impacts how we use the internet, perform tasks, and interact with one another.
The emergence of tools like ChatGPT has created much more uncertainty about how AI will change the future of content and beyond. Will there still be writing jobs? Artists? Editors? Will AI take over the world? Marketers are already using AI to enhance advertisements, deliver more personalization, and create content from scratch. But what’s next?
This guide covers the use of AI for content writing and the pros and cons for marketers to keep in mind when embracing such inevitable new technologies.
Using AI to produce digital content is not exactly new. Businesses have been relying on technology to create things like financial reports, product or service descriptions, and data insights for years. Now, however, AI is being integrated into content creation in many new ways.
Here are a few types and uses to keep in mind:
But all this begs the question: is using AI for content writing a good thing?
AI is changing the trajectories of workflows, data analysis, processes, and entire industries. But with any new technology, there will always be certain drawbacks and risks. What are the benefits and downsides of AI for content marketing?
A lot content is generated for you by AI. AI can make suggestions that help with writer’s block so that everything gets done faster.
AI will automatically watch for and correct mistakes so there’s not a lot to edit or fix before posting your content. It can also predict what you’re going to write, perhaps even phrasing it better than you could have. And this only takes seconds.
With faster, higher-quality content available, marketers can post more content than ever before. And with more content comes more opportunities to connect with new audiences.
Here’s some comforting news: It’s not always possible to replicate the special human touch with AI-generated content. It often lacks the creativity that humans use when writing something unique and engaging.
AI depends on algorithms to create SEO-friendly, well-written content. But as any writer knows, these aren’t the only factors that make a piece of writing great. Content could thus be too packed with keywords or sound robotic.
While a big shift hasn’t happened yet, using AI to create marketing content could eventually mean that a lot of writers are out of a job. Marketing departments would be wise to simply factor in AI, its benefits, and the human element needed – not eliminate creative positions.
AI tools can’t read the room, so to speak. They may be able to replicate a certain tone or voice, but they are not really able to use nuances of language that make it interesting or the context that makes it relevant.
So, what does all this mean for content marketing? It’s important to remember that people are quick to worry that their jobs are going to be replaced by machines when any AI-backed technology is introduced. But marketers can integrate AI tools into workflows to strengthen content, not eliminate writers altogether. The two should work hand in hand for better content:
At the end of the day, AI should be used as a tool to improve and accompany the content writing process, not be the sole source of copy.
It’s crucial to stay mindful of AI in content writing and all the potential implications moving forward. But you still need to provide timely, relevant, and engaging content to your followers to maintain your brand’s online presence.
When you need a boost with your inbound marketing strategy, ContentBacon is here to help. We deliver mouth-watering content from our expert team of writers, editors, strategists, designers, and marketers. And we give you a free inbound marketing assessment so we can understand where you’re coming from and how to customize our services to meet your needs.
Contact the ContentBacon team to get started with better marketing content.
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