Key Takeaways:
If you knew LinkedIn in 2003, you probably knew it as a job-seeking and recruiting service. The evolution it’s been through over nearly 20 years is shocking when you compare the two!
Today, LinkedIn serves over 800 million users across 200 countries and regions – many of whom are not looking to switch jobs anytime soon.
Instead, millions of LinkedIn users login to:
Millions more log in to publish their thought leadership content, develop their brand’s social media presence, and even manage paid ad campaigns.
Don’t get us wrong, LinkedIn is still a fabulous place for networking. Over 45 million people still use it to search for jobs every week! But it has evolved a lot in two decades, and today, it’s one of the best places on the web for marketing, especially B2B.
If you’re curious about just how much marketing activity goes on via LinkedIn, look no further. According to the latest LinkedIn Facts and Statistics Edition:
Want to know who you’re most likely to reach on LinkedIn? The LinkedIn Facts and Statistics report says that:
There are three primary ways that people use LinkedIn for business marketing. The first is paid advertising, which works pretty much as you’d expect on any social platform.
Where LinkedIn really shines is with networking and thought leadership. People come to LinkedIn to build connections and share ideas, and you can do that while promoting your message.
Ads on LinkedIn have a unique power, since 4 out of 5 users can make buying decisions for their respective companies. LinkedIn supports a bunch of different ad formats, including:
Networking has been LinkedIn’s M.O. since day one. It’s just that nowadays, you can use networking on LinkedIn for a lot more than recruiting and catching up.
Beyond private messaging, you can use LinkedIn Groups to join private discussion groups and promote your cause. You can share Company Page content in Groups, which is a great place to get more Page followers.
LinkedIn lets you post long-form content as articles or blogs, which is fantastic for cementing your reputation as an influential voice in your industry.
You can post long-form content as a personal account or as a Company Page – for promotional purposes, you’ll probably want to publish from your Company Page. Alternately, many CEOs choose to post thought leadership content from their personal page, then share it to the Company Page for more exposure.
Like any marketing platform, you can’t just throw random trash around on LinkedIn and hope something sticks. You have to take the same measures for success that you’d take anywhere else on the web.
Secure your LinkedIn success with these tips:
Here’s some free knowledge for ya: Like any marketing endeavor, your LinkedIn journey only gets you as far as your content.
That means if you spend 25 minutes hammering out a thought leadership mess, it’s going to perform like the mess that it is. Even if you post it at the right time of the day and promote it. You can’t cover up poor content quality, period.
That’s why it’s so important to have a kickass content partner on your side. When you work with ContentBacon, you get a team of expert writers, editors, and strategists who know how to elevate your brand through content and give your leadership a voice. That’s the kind of content you need for LinkedIn success.
We have an easy button for that – spend an hour chatting with us, and we’ll deliver you sizzling content that sets you up for marketing success.
Let’s get it going with a content conversation! It comes with a FREE content assessment, real insights into how to boost your content plan, and a chance to ask the content marketing questions that are burning you up.