Key Takeaways:
Content marketing and search engine optimization (SEO) have produced millions of dollars in conversions over the past 30 years. The ideal content mix requires some experimenting, but should mainly be based on customer data. Artificial intelligence (AI) can help you find and use that data to your best advantage.
As a professional marketer, you're likely well-versed in AI and may have even utilized AI tools to bolster your content marketing strategy. This guide covers everything you need to know about AI-powered content and how automation and other modern tools can improve your content creation efforts.
Say people are driving around looking for a vegan pizza place and your vegan restaurant doesn’t appear in mobile search. That’s a problem.
AI solves this issue by predicting the type of content that people are likely to be interested in based on their past interactions. This more relevant content will rank higher in search results, and you will have a better chance of connecting with mobile users.
You can also determine your audience's needs using AI sentiment analysis, which follows online conversations, connects your content with your brand voice, optimizes your marketing initiatives, and helps you understand how your audience feels about your business. You need all this data to ensure your content is on target – otherwise, people will think it is too generic and irrelevant to them.
AI saves advertisers time and resources when creating content by:
It’s important to remember that AI is a tool and not a complete replacement for a human’s contribution. AI-powered content solutions can help streamline a lot of processes, but a human will still be required to massage the content it creates for readability, adherence to brand voice, and accuracy. Plan to add a review period to look over the materials and make certain they’re exactly as you’d like them to be.
AI-powered content solutions can assist your marketing team in pinpointing the ideal content for consumers by mining specific demographic data. This AI-powered research will help you focus your content topics for:
1. Landing page optimization
AI can optimize landing page design and help you understand visitor behavior. This data can be used to customize landing page content and recommend new content.
2. Dynamic content personalization
Your ideal audience is already bombarded with ads and messages, but AI can help you stand out from the crowd. Your messaging can be customized to their tastes and for the platforms they prefer, meaning you reach them where they are with the right messaging.
3. Behavioral targeting and segmentation
AI-powered content can assist you with creating enticing landing pages that align with what’s important to each of your audience segments. For example, a travel firm may use AI to tailor landing pages to a visitor's location, interests, or previous purchases.
Taking these steps will go a long way toward ensuring your organization is maximizing its conversion rate optimization (CRO) efforts. Your content will be more tailored to the audience you’re hoping to reach, and the people who see it will thus likely find it more valuable. Tracking the metrics will help you gauge the effectiveness of these AI-powered content strategies so you can adjust or replicate as needed.
You can't tell for sure whether your content marketing is working unless you set key performance indicators (KPIs) and track your metrics. Here’s how the numbers make a difference:
For instance, you can use AI to analyze user engagement, such as time spent on a page, to determine which content types are most effective and which need to be improved. This gives you a competitive advantage over other providers in your space, and that will only become more stark as your team evolves with emerging AI-powered content tools.
AI-powered content tools can help you streamline your operations, but they are only as effective as the people using them. You need to provide clear, thorough prompts and conversational commands to help AI tools write user-centric text.
You also need to focus on quality above quantity, because these tools are best utilized as a co-pilot to create tailored, high-quality content rather than hundreds of shallow articles. A smart content strategy always requires people and AI-driven tools to work together.
After your content is created, you must take time to review and refine. AI-generated documents should be treated as first drafts, not final content. Treat them as starting points for human edits and refinements, and always make time to fact check what’s provided.
You may already use AI-powered content tools to create and test content. Try these AI solutions to further optimize your processes:
AI has radically changed the way content is created, distributed, and consumed, but it’s not without downsides. The time required to learn and stay abreast of all the latest developments in AI can be more than you can manage, for example. That’s why you need experts to help you leverage AI’s game-changing capabilities.
AI is now essential in a successful marketing strategy. ContentBacon’s content subscriptions are built on an entire suite of AI-powered tools, and the experts who know how to use them. Our AI-driven processes eliminate guesswork so your content is based on data and data-driven decisions.
Things are changing fast, and our experts adapt quickly to get you the best content marketing results in the shortest time. Contact ContentBacon today to get started leveraging AI-powered content solutions for more profitable content marketing results.