Do you really need any more statistics about the majestic performance of video for brands on social media? Okay, maybe it should have been a video. But you can quench your thirst for the numbers with this handy infographic that shows you that an astounding 78% of us watch videos online weekly.
Diving a bit deeper into this infographic, you’ll also see that social media platforms like YouTube, Facebook, Instagram, Twitter, and LinkedIn continue to blast through viewership and sharing records. The big takeaway is that users only skim through text but thoroughly consume videos.
Here’s what you need to know to harness the power of video and create awesome content for your social media marketing.
How long is too long when it comes to video length on social media? We’ll get into some specific social media platform best practices in just a sec – but let’s start with an important observation.
People will watch your video no matter how long it is if you’ve captured their attention and continue to reward them through the experience.
Now, let’s get into some specifics, starting with the importance of nearly instant attraction. One Misssissippi. Two Mississippi. Three Mississippi. If you get a viewer to watch the first three seconds, they’re most likely to finish viewing it.
Meanwhile, HubSpot gathered data and observes that the optimal times for some of the most popular social networks are:
Over time, we’ve come to discover that each social media network will reward us with a certain kind of video content. The audiences are diverse, but there’s still one unique “flavor.”
Each social media platform offers an advantage depending on the type of video content you need to create for your brand. All these platforms offer you the ability to take advantage of why video is the king of marketing. We’re hardwired to prefer it. Our brains process visuals 60,000 times faster than text. Our eyes can register 36,000 visual messages per hour.
Consumers are hungry for the story of your brand, and their eyes are bigger than their stomachs. Feed them video by turning tour blogs into video content. It’s what whets their appetite when they head online to social media.
Learn more about how we can help you connect with your target audience using video on social media.