First impressions matter. Customers connect with brands online more than ever before, and you just can’t afford to put out bad content. You never want to look unprofessional, and poor writing can quickly paint your business in a negative light.
The solution: hiring a content writing service. Another reason this step is so important is to help you focus on SEO. All your marketing content should be optimized for search engines. Otherwise, you may be missing out on connections with ideal customers who are looking for exactly what you provide.
Ready to get started? Here is your guide to hiring a content writing service.
As a business owner, you wear many hats. It makes perfect sense that you should create content for your company, right? At the end of the day, you probably realize that this isn’t the best use of your time, and there are likely some clear signs that it’s time to hire a writing service. Here are four common challenges you might be experiencing if you’ve decided to go this route.
Maybe you’ve started putting a bit more money and energy into content marketing, but you’re just not seeing results. You may not know exactly how to get that ROI you’re going for, and you feel like you’re just wasting dollars.
Writing high-quality content takes time, dedication, and a strategy that aligns with your business goals. Maybe you just don’t have the resources to give writing the attention it needs to make significant impacts.
Whether you can’t afford to hire a full-time writer or just don’t have the resources to add another role, it makes sense to hire a service when an in-house writer just isn’t an option.
Content is a BIG part of marketing. If you need to update your strategy but don’t know how or you want to take marketing to the next level, hiring a content writing service is a good idea.
So, what’s in it for you? How will a content writing service benefit your business? Here are a few good reasons to seriously consider this route:
Professional writers get you more than great writing. They also help you get more clients with better, optimized content that performs for you.
Sure, you may think you’re a good writer. But professional writers are experts at their craft. They know how to produce excellent content that reflects the voice and tone you’re going for with no errors.
A content writing service will give you access to more than just blogs or social posts. They will help you with website copy, white papers, eBooks, press releases, and more, connecting your different outlets to create a more cohesive online presence. Better yet, they can help you create content for each stage of your customer’s buyer journey.
Today’s service models allow you to pick and choose the content services you want, and you can scale as your needs change, or your business grows.
Imagine having someone write your content and executing your marketing tasks, ensuring all of your channels are aligned. A content writing service improves your overall content marketing strategy, helping you get noticed and get conversions. This means the money you’re putting into marketing pays off.
Professional content writers help you with the ins and outs of content creation, and a service handles writing and everything else you need to master inbound content marketing.
There are a lot of options, so it can seem impossible to choose. But there are a few things to look for that will help you narrow it down.
First, look for a company that has experience with your industry. Look at examples of the work they’ve done—they should have these available for you. Ask them how they will learn about you and your brand and how they can adapt your voice into the content they create.
Make sure the company you choose offers all the services you need. Maybe you just need to create a better blog on your website, or maybe you need every type of content imaginable. The content writing service you go with needs to be customizable, so you always get what you need and never pay for something you don’t.
Ask for case studies or testimonials, read reviews, and compare costs to select the right organization for you. Remember that a very cheap price tag could mean you won’t be getting the highest quality service.
To finish things off, here are a few frequently asked questions about hiring a content writing service:
They deliver writing and marketing services to help your brand create a better online presence and align content across channels. They may create blog posts, landing pages, advertisements, press releases, social posts, and more.
Search engine optimization (SEO) helps your content get noticed by search engines, namely Google. They rank websites on their search engine results page. The higher your content gets in the results; the more people will see your content.
These agencies have a team of in-house writers or depend on specialized contract writers to produce content. These writers are experienced professionals who can produce high-quality copy on various topics. They also ensure content is SEO-friendly and will perform for your business. The writing is always fresh and original with a service.
The cost varies based on the services you need. Your best bet is to go with an agency that offers a subscription service, meaning you pay a monthly cost for select writing needs. For example, ContentBacon offers three tiers based on the resources you already have and the content writing you need a little help with. This model helps you scale only when you’re ready.
The experts at ContentBacon are ready to help you create tastier content that will boost your lead generation and make sure everything is SEO-friendly. Our writers can adapt to your brand’s voice and ensure that your content outlets are aligned and consistent. Having our team behind your content improves your entire inbound marketing strategy.
Contact ContentBacon now to get started.