Key Takeaways:
Unsure how your content strategy aligns with revenue generation? It can be a big challenge to know exactly how impactful your content efforts are in getting conversions and building revenue. But, they’re very intertwined.
What you need is conversion tracking and data-driven insights. Conversion tracking helps you understand how leads and customers interact with your content when they convert. Data tells you about your content strategy’s current status so you can tweak as necessary.
Let’s talk more about important strategies for nailing down those insights and understanding how it all aligns to your revenue generation goals.
First on the list is conversion tracking. It’s a pretty simple concept: You’re tracking what someone is doing along their path to conversion, but that conversion doesn’t always mean they bought something. It means they took the desired action after seeing your ad or reading your newsletter, for instance.
Here are a few need-to-know methods for conversion tracking:
So, why try out these kinds of strategies? They help you measure the success of your campaigns, for starters. You can track where leads are coming from to see what kinds of content are working, helping you identify high-performing channels. This, in turn, helps you optimize marketing spend.
You likely know that your biggest goal with content marketing is getting customers to convert. You’re putting out social posts, ads, newsletters, blogs, and more, and all to get people to do something like buy your product or subscribe to your channel.
This is all well and good, but how do you know how many people are converting? Or how or why they’re converting?
You need the right marketing metrics. These are great examples of the best metrics for tracking customer conversions and seeing how they relate to revenue:
You can quickly and easily track these metrics and more using tools like a customer relationship management (CRM) system or Google Analytics. If you have a specific goal in mind, you can even set up custom tracking tools to take a closer look at the most applicable metrics.
The right metrics tell you a ton about content marketing performance. Gathering and analyzing all that data allows you to make better business decisions based on facts and insights.
The top places to get this data specifically for your content strategy include your website, social media channels, and customer feedback tactics such as surveys. Make sure you’re using the tracking tools available to you on your website and social media, then analyze how metrics are changing over time. Sending out a quick survey helps you learn how you’re doing directly from your audience’s mouths.
Then, you can leverage everything you’ve learned to uncover ways to boost revenue. Metrics help you:
These perks show just how much data can empower you and your content.
Your content strategy – your channels, posting frequency, content writing and planning, and brand voice – is a major driver of business growth. That’s why you need to factor in how your content can help you meet your goals when you’re trying to generate revenue, plus identify how it might be standing in the way so you can fix it.
These four steps will help you align your strategy with your revenue generation goals:
One of the best things you can do is understand what people are searching for. You need your content to be discoverable and to rank well on Google’s SERP. Keywords help you improve performance, so do research with tools like SEMrush or Google Keyword Planner.
Your content needs to do more than inform the masses. It needs to create a spark with your target audience, and that can only happen when you understand them and what they want. Create topics you know they’re interested in – then use those keywords you identified to help.
Think about ads or posts you see on a regular basis. What catches your attention? What do you basically ignore? Get inside the head of your audience and think about what language would pull them in. Make sure your headings and blurbs are always concise and compelling.
Make sure your content is reaching the right people. Use the channels you know people connect with when promoting. Use ad tools that help give your content a boost and connect with the right keywords on Google searches.
You also need to understand how content performance impacts your bottom line. This takes tracking engagement metrics – such as clicks, likes, comments, conversions, views, engagements, and more – for every single piece of content. Analyze conversion data and pull insights from it. Then, you can optimize your content strategy and keep doing what works. When your strategy is optimized, you’ll generate more revenue in no time.
Part of a stellar content strategy is putting in the work to ensure high-quality, amazing content. All of your channels need images, videos, and copy that goes above and beyond.
We can help you with that at ContentBacon. Our experts will dig into what makes you, you and will pull together a winning content strategy to wow your target audience.
Contact us to learn more about implementing conversion tracking and a data-driven content strategy.