Today’s online audiences are a bit more high maintenance in what they want to consume. Articles have to be the right amount of engaging and enticing without being too long or wordy, for example. They need to be skimmable but also deliver lots of value. And, writers have to factor in SEO tactics so the content actually gets noticed by Google.
How do you manage all these moving parts to create better content? Here are three article writing hacks that will give you an instant boost.
Some writers think they need to bury the lead in their content so people will keep reading until the end. This kind of logic just doesn’t work for today’s online readers, though. We want value and we want it fast. We’ll simply move on to the next article if we have to jump through a lot of hoops first.
This doesn’t mean that you have to give everything away in the introduction, however. Just give a little taste of what kind of value is to come. A great example is this article you’re reading. Included at the top is a list of takeaways, a snippet of what readers will gain from continuing on. This sparks their interest without revealing every insight right away.
Try including your own takeaways or simply summarize what is included in your article in your intro. This helps readers say, “OK, this is going to be valuable, and I really want to know what’s next.”
Pro tip: One way to avoid burying your content’s value is to put a tasty tidbit in your headline. For example, you can call an article about the best microwaves “X Microwaves You Need to Check Out Now.” There is no ambiguity here. Be as clear as possible and never mislead your readers, as that can cause a lot of frustration.
Here are a few other tactics for writing better headlines:
Headlines are a big part of creating better articles. Attract more attention and get people interested right from the start using just a few words.
When you’re writing content, you want readers to be instantly engaged and to stay engaged so they get through everything. Sometimes the best way to get people to stay on your page is to make your articles skimmable, however. This means incorporating the following simple tactics:
You don’t want readers to skim through the content you spend lots of time writing. But, paying attention to what the skimmers out there need will help everyone gain value from your articles and stay on your pages longer.
When you need better content, work with the team at ContentBacon. We deliver articles, blog posts, eBooks, white papers, social posts, and much more to help you round out your inbound marketing strategy. We cater our writing services to your needs so you can reach your marketing goals, free up time, get access to better content, and improve lead generation.
Contact us at ContentBacon to learn more about our monthly subscription packages.