While the content horse rocketed out of the gates years ago, there are still skeptics who claim blogging is a waste of resources. At ContentBacon, we categorically reject all such blasphemous statements, and not just because it’s our trade – blogs really do work!
The word “blog” often conjures up images of angst-riddled, basement-dwelling caffeine addicts furiously typing out their frustrations with life – the truth is a stark contrast. According to a survey conducted by the advertising technology firm Technorati, blogs ranked 5th in trustworthiness among online resources.
Further evidence of the marketing value of blogs can be found in a 2017 report on social media marketing. The study asked marketers what the single most important form of content was for their business. Forty-three percent of B2B marketers ranked blogs as most important, falling second to visual media..
So, why are blogs so darn effective?
Blogging, in a nutshell, gives your company a voice, with multiple handles to call on. In fact, an SEO savvy blog gives search engines plenty to grab onto; from there the marketing magic begins. Here are 4 ways blogging can give your business a powerful boost.
A B2B content marketing study reported that the most challenging aspect of B2B marketing is creating engaging content. It’s simple enough to understand why engagement’s so important – even if people make it to your blog, if they don’t read it, you’re missing opportunities. So drop those old ideas of blogs being for the disgruntled and the soapbox addicts and start telling your story through engaging, enlightening content that will bring prospects right to your digital doorstep.