If you’re somebody that loves attending industry events but doesn’t have the bandwidth to physically attend a different one each week (who does?), then webinars are probably your jam.
A webinar is a live, web-based event, presentation, seminar, or workshop that uses audio visual communication to connect presenters and attendees across the globe. Basically, they provide real-time or on-demand opportunities for participants to learn or further their knowledge, just as they would at an in-person event.
Although there are still some companies that are unsure or intimidated by the idea of hosting webinars, a recent study found that over 60 percent of marketers are incorporating them into their overall marketing strategies. This makes sense because between 20% and 40% of webinar attendees turn into qualified leads. Not too shabby.
If you’re one of those who haven’t begun doing webinars yet, and you need a little nudge to get there, you’ve come to the right place.
Here are a few reasons you should be doing webinars
Hosting a webinar puts you and your brand in a unique position of authority. This type of presentation is like a virtual forum of like-minded people, and those people have deliberately chosen you as the subject matter expert to educate them.
In addition, since this is a platform that fosters interactivity, it allows for a stronger connection with your audience. And because webinars are generally free, they help you to earn the trust of your prospective customers and allows you to deepen your relationship with current clients.
Webinars are awesome if you want to bulk up your email lists, but they’re even better for measuring the quality of your leads. The people that register and attend your webinars are much more serious than those who simply fill out a form to get access to a piece of content. They are making a commitment to attend your virtual event, which signifies their level of engagement and interest in a deeper connection.
In addition, you can obtain more detailed information from the leads that opt-in to attend a webinar than you could with another kind of gated offer.
One of the most valuable aspects of a webinar is the opportunity for attendee engagement. And what is one of the highest indicators of an interested lead? Their level of engagement.
Through Q&A sessions, live chats and polls, and other feedback options, attendees are given a safe platform on which they can easily correspond with you, allowing you to identify who your hot leads are, and who may benefit from more resources or information.
Webinars have no geographical boundaries. They are accessible to anyone, anywhere in the world. If you are interested in reaching global prospects or targeting leads from different regions, webinars are a great way to accomplish that. The potential roadblock is working around different time zones, but you can always opt to turn your live event into an on-demand resource for anyone who missed it.
Now that the benefits of webinars have been reviewed, it’s important to educate yourself on best practices before diving in head first.
Here are some of the most notable webinar best practices to consider
While webinars certainly aren’t new, they continue to drive quality leads and take on bigger roles in the marketing and sales process, year over year. But remember, just because you can doesn’t mean you should. Educate yourself on webinar best practices before going live, and if you’re not passionate about the topic, then rethink and rework it.
Happy hosting!