Chewing the Fat Episode 3 – What Is Organic Social?
In our third episode of the Chewing the Fat podcast, Jason and Wendy discuss organic social media — including what businesses should be using it for and what they should and shouldn’t expect from it.
Everyone is on social media now, so your brand has to have a presence. Approximately 90% of a company’s social media plan should be designed to build awareness and encourage engagement. It should not aim to sell something or increase leads, however. Save that for pay-per-click (PPC) advertising where you pay to play, targeting whomever you want, and make your messaging hyper-focused.
With organic social, you have to cast a wide net to drive awareness and speak to people who don’t know about your company yet. These are people outside your existing network, but it’s a little slower going. Companies might get frustrated when they do organic posts and don’t get any leads. The truth is you’re not really supposed to — and if you do, you’re lucky. That’s not the purpose of organic.
So, how do you find yourself pushing through the weeds and being recognizable to your target audience? There are two easy ways to narrow down who sees your content: #s and @s. These tactics help you connect with people and start meaningful conversations.
Wendy and Jason discuss all of this and more in Episode 3. Jason also talks about how praise works really well on social, because you’re sharing a digital high five when your organization commends certain people or actions – and those types of posts get a lot of quick engagement. It’s even more impactful if you’re leveraging hashtags that are relevant to the industry, as that can end up getting you connected with other organizations and influencers with big followings. That’s how your social media begins to generate more attention without having to pay anything for your post.
Watch the full episode for more expert advice about organic social, and stay tuned for more tasty tips from Content Bacon!