Blogging Has Not Left The Building

Here’s why blogging is as important as ever

One of the biggest debates in the marketing world concerns the death of blogging and if, in fact, it’s still relevant in today’s business/brand world. Huh?

That’s like asking the waitress to hold the bacon on a BLT and still calling it a BLT, when it would really be an LT, and that’s just BS. Bacon is the heart of the BLT—and blogging continues to be the heart of a comprehensive marketing plan.

There’s no business like blog business

There are lots of infographics out there, but we particularly want to highlight this one shared by TechClient. Using stats from a variety of sources, this infographic is most telling when it comes to consumer behavior, an online presence, and blogging:

• Small businesses with blogs generate 126 percent more leads

• B2B marketers using blogs generate 67 percent more leads

• 61 percent of US consumers have made a purchase based on a blog post

• 90 percent of US consumers find customer content helpful

• 60 percent of US consumers feel a company’s positivity after reading the site

• 87 percent of US consumers enjoy reading relevant content from brands

• 70 percent of US consumers learn about a company through articles rather than ads

For something thought to be dead, blogs are very much alive—and not in a zombie sort of way. Instead, blogs with relevant and quality content are quite healthy.

But, why?

Each year, more and more consumers are doing their business online, no matter if it’s shopping or looking for a specific service. The digital world is the marketplace—which means your website is your store, and your home page is the store front. The other components of your site are the products on the shelves and you.

Your blog is your chance to interact and engage with your customer—kind of like an old-fashioned, “Hello. How may I help you?” With that, customers are more likely to stick around, respond to your call-to-action, and return. Without it, they’ll walk out of your website’s door with a click.

ContentBacon loves traffic

The purpose of strong blog content is to bring traffic to your site. While current customers can already find you, new customers need to know you exist. The only way they know how to find you is either through word-of-mouth recommendations from friends and family, or through their own online research.

Thanks to search engine algorithms, website stagnation means death—and the most stagnant page on your site is usually the “Who We Are” one. After all, how many times can that really be updated? You are who you are.

A relevant blog with useful information, shareable content, and strong SEO is a great way to keep your website fresh and searchable. Even older posts never go away; they are forever. This means that regular, quality content is an investment in long-term results:

• All this activity translates into increased traffic on your site

• This increased traffic converts to leads

• Leads are more likely to positively respond to a call-to-action for the service they initially searched for or for one they didn’t even know they needed. That’s good stuff

Creating content that matters

With the help of superior content, your blog helps to establish you as a respected authority in your field. It also helps to educate your potential customers so conversations are more meaningful.

ContentBacon believes in creating strong, relevant, useful, quality content for clients’ blogs— you know, the best tasting bacon for that BLT. You might even say our writers are true connoisseurs when it comes to bacon blogging.

If you would like assistance in creating tasty, healthy, shareable blog content, contact us today.